# Wanderlog ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/wanderlog. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Import one authorised sample reservation using the exact method selected for the creative.
2. Compare the result with the original dates, times, locations and confirmation details.
3. Record current access requirements and the supported correction path before the experiment.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Wanderlog - Travel Planner
Subtitle: Itinerary, maps & group trips

Reasoning: Keep the current recognisable title and use the subtitle to connect the itinerary and map surfaces with shared planning. The description explicitly supports group collaboration.

Tradeoff: Road-trip and guide wording leave the subtitle. The change prioritises a broader collaborative itinerary job, so query data should establish whether that tradeoff is worthwhile before any metadata release.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a reservation-review third frame improve import expectations and qualified acquisition?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current import formats, edit controls and integration entitlements.
- Optimiser scope, offline scope and large-trip performance on supported devices.
- Baseline acquisition and reservation-import comprehension.