# WaterMinder ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/waterminder. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Document exactly what the recorded total, goal percentage and drink contributions mean.
2. Verify one entry and correction on phone and Watch, separating app sync from complication refresh.
3. Test a single second-frame example after correcting measurement language across variants.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: WaterMinder: Water Tracker
Subtitle: Drink logs & gentle reminders

Reasoning: Keep the recognised brand and tracking category while describing recorded drinks and reminders rather than implying a health measurement.

Tradeoff: The proposal removes the drink-more wording and explicit hydration-reminder phrase. Check qualified search relevance and comprehension separately before adoption; keep metadata stable during the screenshot experiment.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a single drink-to-goal example improve understanding of WaterMinder’s tracking?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current goal and drink-contribution calculation with approved non-medical wording.
- Device, permission, unit and subscription access for promoted features.
- Baseline tracking comprehension and first-log activation across device groups.