# Wise ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/wise. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Separate cost, rate validity and arrival timing in your financial app’s creative.
2. Verify the complete conditions behind one illustrative quote.
3. Write a headline-only test with independent comprehension checks.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Wise: Global Money Transfer
Subtitle: See fees. Send money abroad.

Reasoning: Keep the focused name and connect fee visibility to the transfer action. The alternative avoids a numeric fee, exchange-rate advantage or unconditional speed guarantee.

Tradeoff: The current subtitle explicitly names international payments. The proposal repeats part of the name and shifts attention toward cost comprehension, so it may lose useful vocabulary without improving qualified relevance.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does a more precise rate-lock headline on frame three improve conversion while reducing confusion with arrival guarantees?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current rate-lock, corridor and funding-method conditions.
- Observed sender intent and transaction-route mix.
- Conversion baseline and current research on timing comprehension.