# YNAB ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/ynab. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Circle every product-specific phrase in your first three screenshots.
2. Rewrite one phrase as a task a first-time user recognizes.
3. Check whether the proposed wording promises an action or guarantees an outcome you cannot establish.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: YNAB: Budget & Spending Plan
Subtitle: Give your money a clear plan

Reasoning: The name candidate explains the product category. The subtitle expresses a controllable action rather than a guarantee that worry will disappear.

Tradeoff: It gives up the simplicity of the brand-only name and some emotional intensity. The repeated planning concept may need refinement after reviewing actual keyword evidence and comprehension results.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does showing the spending-allocation mechanism before the product-specific concept improve understanding?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current feature and entitlement verification.
- Acquisition and brand-awareness context.
- Keyword research and recent onboarding-comprehension observations.