# Yuka ASO audit worksheet

Use alongside https://www.asoagency.com/briefs/yuka. Published copy proposals are hypotheses, not tested outcomes.

## Define your scope

- App and listing URL:
- Store, territory, language and device:
- Observation date and reviewer:
- Visitor intent and source:

## Your ASO assignment

1. Verify the pictured product records and document the current rating-explanation path.
2. Separate displayed classifications from independently established health or suitability claims.
3. Test whether prospects know where to inspect details and report a product-data mismatch.

## Keep evidence separate from judgment

For each of your first three screenshots record: source URL, capture date, visible content, interpretation and proposed action. Identify the material that must remain unchanged.

## Review the proposed copy

Name: Yuka - Food & Cosmetic Scanner
Subtitle: Scan products. Explore details

Reasoning: Keep the observed category-rich name and describe the information workflow. The proposed subtitle encourages the user to inspect details rather than treating the first score as the whole decision.

Tradeoff: It replaces the broader check-what-is-in-your-products promise and does not advertise alternatives. Its usefulness depends on the current detail flow and audience understanding, not on a presumed ranking advantage.

Your alternative name:
Your alternative subtitle:
Character counts:
Important inclusions and exclusions:
Feature and entitlement checks:

## Plan one test

Example question: Does explanation-led ingredient wording improve understanding of the app’s ratings while preserving qualified conversion?

Your audience:
Control:
Treatment:
Randomization or other comparison method:
Primary metric and definition:
Real baseline and available traffic:
Minimum practical effect and sample requirement:
Guardrails:
Decision rule and review date:
Confounding changes:
What would make the result inconclusive:

## Handover

Include the original listing snapshot, source links, dated review sample and selection method, competitor observations, copy decisions, approved creative, test brief and remaining evidence gaps.

## Evidence still needed in this audit

- Current food and cosmetic methods, source access and scope limitations.
- Product identity, formulation updates, missing-record and correction workflows.
- Baseline conversion and rating-comprehension research.