# App Review Analysis for ASO: Find Customer Language

Turn a documented review sample into customer-language themes while retaining the original evidence and its limitations.

App:
Store / locale:
Source scope / sample:
Owner / review date:

## Your ASO assignment

1. Import a small review CSV and map its columns. Filter by dataset, period and rating; document what the filter excludes.

Your response and evidence reference:

2. Assign primary themes to at least ten reviews, or all available reviews if fewer. Write interpretation, action and measurement notes for two important findings.

Your response and evidence reference:

3. Send one exact customer phrase to the Keyword Workbench. Keep it pending until its intent and product relevance have been assessed.

Your response and evidence reference:

## Handover criteria

- [ ] Original review evidence and sample definition
  Supporting source:
  Remaining gap:
- [ ] Theme rules, counts and denominators
  Supporting source:
  Remaining gap:
- [ ] Research actions linked to specific review IDs
  Supporting source:
  Remaining gap:

## Self-check

A filtered sample shows three navigation complaints out of five reviews. Can you say 60% of users need navigation?

Your answer:

## Approval and next decision

Decision:
Reason:
Owner:
Review date: