# ASO Competitor Research: Compare Claims and Evidence

Compare competitor positioning without mistaking visible listing claims for verified demand or product performance.

App:
Store / locale:
Source scope / sample:
Owner / review date:

## Your ASO assignment

1. Create three competitor observations, or use clearly labelled fictional alternatives. Record source, locale, date, audience, claim and visible evidence.

Your response and evidence reference:

2. Write one uncertainty and one positioning decision for each observation. Separate “not observed” from “not supported by the product”.

Your response and evidence reference:

3. Export the matrix and send one relevant non-brand phrase to the Workbench with its observation reference.

Your response and evidence reference:

## Handover criteria

- [ ] Dated competitor matrix with source references
  Supporting source:
  Remaining gap:
- [ ] Observed claims separated from inferences
  Supporting source:
  Remaining gap:
- [ ] Positioning decisions and pending keyword candidates
  Supporting source:
  Remaining gap:

## Self-check

A competitor ranks prominently and uses “best hiking app” in its description. Does that prove the phrase caused its ranking?

Your answer:

## Approval and next decision

Decision:
Reason:
Owner:
Review date: