# ASO Keyword Research: Define Your App, Audience and Locale

Write a research brief that ties keyword decisions to one audience, a released product and a specific store locale.

App:
Store / locale:
Source scope / sample:
Owner / review date:

## Your ASO assignment

1. Open the Workbench and set the app, store, locale, audience, research owner and review date. Use your own app or the fictional example.

Your response and evidence reference:

2. Write three supported product jobs and three tempting but unsupported jobs in your workbook. Name the screen or behavior supporting each included job.

Your response and evidence reference:

3. Record the intended handover and two missing evidence sources. Ask who can supply each source and by when.

Your response and evidence reference:

## Handover criteria

- [ ] Scoped audience and store-locale brief
  Supporting source:
  Remaining gap:
- [ ] Released-capability references and exclusions
  Supporting source:
  Remaining gap:
- [ ] Decision owner, review date and evidence gaps
  Supporting source:
  Remaining gap:

## Self-check

A high-demand term describes a feature on next quarter’s roadmap. Should it be approved now?

Your answer:

## Approval and next decision

Decision:
Reason:
Owner:
Review date: