# ASO Keyword Prioritization: Evaluate Relevance and Evidence

Prioritize a defensible shortlist while keeping imported metrics separate from relevance judgments and missing evidence.

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## Your ASO assignment

1. Define your relevance labels in the workbook and apply them to your candidates. Link each high-relevance judgment to a product reference.

Your response and evidence reference:

2. For every supplied metric, add its provider, scale and date. Identify any values that should not be compared directly.

Your response and evidence reference:

3. Approve a small shortlist, reject at least two unsuitable candidates with reasons, and give pending candidates a specific research question.

Your response and evidence reference:

## Handover criteria

- [ ] Shortlist with explicit relevance judgments
  Supporting source:
  Remaining gap:
- [ ] Imported metric definitions and comparability limits
  Supporting source:
  Remaining gap:
- [ ] Inclusion, exclusion and pending-decision rationale
  Supporting source:
  Remaining gap:

## Self-check

A blank demand field appears beside a relevant term. What does the blank mean?

Your answer:

## Approval and next decision

Decision:
Reason:
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