# ASO Keyword Mapping: Group Search Intent and User Needs

Group candidates by the job behind the query and identify which groups the released app can credibly serve.

App:
Store / locale:
Source scope / sample:
Owner / review date:

## Your ASO assignment

1. Write an intent statement for each candidate in your current review batch. Avoid repeating the keyword as its own explanation.

Your response and evidence reference:

2. Assign three or fewer initial clusters, then inspect outliers. Record why an outlier belongs elsewhere or remains uncertain.

Your response and evidence reference:

3. Choose two clusters to defer and explain the product or evidence constraint behind that decision.

Your response and evidence reference:

## Handover criteria

- [ ] Candidate-to-intent mapping
  Supporting source:
  Remaining gap:
- [ ] Cluster definitions and product references
  Supporting source:
  Remaining gap:
- [ ] Deferred clusters with reasons and revisit conditions
  Supporting source:
  Remaining gap:

## Self-check

Two terms share the word “trail”. Must they belong to the same intent cluster?

Your answer:

## Approval and next decision

Decision:
Reason:
Owner:
Review date: