# App Store Keyword Optimization: Draft Title, Subtitle and Keywords

Draft an App Store name, subtitle and keyword field that communicate the product and preserve the reasoning behind term placement.

App:
Store / locale:
Source scope / sample:
Owner / review date:

## Your ASO assignment

1. Preserve your current App Store metadata in draft A and write the proposal in B. Assign every approved candidate to a field.

Your response and evidence reference:

2. Build the keyword field from approved candidates, then review the resulting words and cross-field overlap manually. Record any changes to the generated draft.

Your response and evidence reference:

3. Resolve every approved-candidate evidence gap and inspect both character and UTF-8 byte counts before previewing a transfer to Listing Studio.

Your response and evidence reference:

## Handover criteria

- [ ] Approved name, subtitle and proposed keyword field
  Supporting source:
  Remaining gap:
- [ ] Candidate-to-field mapping with placement reasons
  Supporting source:
  Remaining gap:
- [ ] Length checks, locale and remaining evidence gaps
  Supporting source:
  Remaining gap:

## Self-check

All candidate words appear somewhere in the draft. Does that prove the app will rank for the complete phrase?

Your answer:

## Approval and next decision

Decision:
Reason:
Owner:
Review date: