# App Store Screenshot Strategy: Define the Right Objective

Write a scoped creative brief that names the audience, the misunderstanding to resolve and the evidence you need.

App:
Store / locale:
Owner / review date:

## Your ASO assignment

1. Create a project in the Storyboard Builder. Enter your audience and one promise the current product can demonstrate.

Your response:

2. Add a first screenshot card. Write the communication objective in its visual-direction field and identify the screen that could prove it.

Your response:

3. In the rationale, record your baseline source, date and two evidence gaps. Use the fictional example if you do not have an app.

Your response:

## Handover checklist

- [ ] Scoped audience and communication objective
  Evidence / reference:
  Unresolved gap:
- [ ] Current listing reference and evidence gaps
  Evidence / reference:
  Unresolved gap:
- [ ] Named reviewer and next decision
  Evidence / reference:
  Unresolved gap:

## Self-check

The team wants the first screenshot to promise offline navigation, but only offline journal reading exists. What belongs in the brief?

Your answer:

## Decision and next action

Decision:
Owner:
Review date: