# ASO Screenshot A/B Testing: Design a Focused Experiment

Write an experiment brief with an isolated treatment, defined metric and a defensible interpretation plan.

App:
Store / locale:
Owner / review date:

## Your ASO assignment

1. Use the shared test-plan field to write the hypothesis, control, treatment, metric definition, owner and review conditions.

Your response:

2. List what remains unchanged and identify concurrent releases or campaigns that need coordination.

Your response:

3. Write the action for supportive, contradictory and inconclusive results. Use the existing experiment planner if you need a longer standalone brief.

Your response:

## Handover checklist

- [ ] Versioned control and treatment assets
  Evidence / reference:
  Unresolved gap:
- [ ] Metric, audience and experiment setup brief
  Evidence / reference:
  Unresolved gap:
- [ ] Interpretation rules, owner and decision log
  Evidence / reference:
  Unresolved gap:

## Self-check

The treatment converts at 22% versus 20% for the control. Can the brief call it a proven 10% improvement?

Your answer:

## Decision and next action

Decision:
Owner:
Review date: