Ask them this · ASO agency in Japan
ASO agency in Japan: six questions before you sign.

- Is this localisation or optimisation? Who decides what our Japanese first screenshot claims?
- Which Japanese apps have you ranked for a competitive term with organic changes only, and what changed?
- How is the keyword field built: translated from English, or from Japanese search behaviour with native input?
- Who are our Japanese competitors, and which of them have brand demand we cannot compete with?
- Will the screenshots follow Japanese conventions, or be the Western set translated?
- When the engagement ends, what does our team understand about the Japanese storefront?
Ask for a concrete example, then inspect the work. A confident answer still needs evidence. asoagency.com/ask/japan · Gabriel Machuret at ASO agency.