Ask them this · ASO agency in Japan

ASO agency in Japan: six questions before you sign.

An origami crane is surrounded by six opened proposal questions.
  1. Is this localisation or optimisation? Who decides what our Japanese first screenshot claims?
  2. Which Japanese apps have you ranked for a competitive term with organic changes only, and what changed?
  3. How is the keyword field built: translated from English, or from Japanese search behaviour with native input?
  4. Who are our Japanese competitors, and which of them have brand demand we cannot compete with?
  5. Will the screenshots follow Japanese conventions, or be the Western set translated?
  6. When the engagement ends, what does our team understand about the Japanese storefront?

Ask for a concrete example, then inspect the work. A confident answer still needs evidence. asoagency.com/ask/japan · Gabriel Machuret at ASO agency.

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