Ask them this · ASO agency in Japan

Six questions before you sign.

  1. Is this localisation or optimisation? Who decides what our Japanese first screenshot claims?
  2. Which Japanese apps have you ranked for a competitive term with organic changes only, and what changed?
  3. How is the keyword field built: translated from English, or from Japanese search behaviour with native input?
  4. Who are our Japanese competitors, and which of them have brand demand we cannot compete with?
  5. Will the screenshots follow Japanese conventions, or be the Western set translated?
  6. When the engagement ends, what does our team understand about the Japanese storefront?

A real practitioner answers each of these in thirty seconds. Listen for the pause. asoagency.com/ask/japan · Gabriel Machuret, independent, not an ASO agency.

To print: use your browser’s print command. The card is laid out for one A4 or Letter page.