Gabriel Machuret. ASO consultant. Does the work.

One person. No account-manager séance.

My work connects keyword research, listing copy, screenshot messages and measurement. We start with your app and a defined question: are the right people finding it, does the listing explain it, and what should the next change achieve?

You get the decisions and the reasoning behind them. The aim is a listing your team can improve deliberately, with a useful handover when the project ends.

ASO practitioner, author and teacher

I have published ASO education for beginners, app marketers and consultants through ASO University, including practical lessons on keyword research and listing audits. My books include ASO Bible and ASO Ninja; Mobile Marketing’s 2016 coverage of the Appmind acquisition records that earlier work in the industry.

Here, you can work through my free 60-lesson ASO course, read a guide for a specific problem or use the browser tools to prepare your own project. The material is open so you can judge the method for yourself.

Inspect the work. The sales pitch can wait.

• Duolingo: matching the screenshot sequence to visitor intent.
• Strava: reviewing the balance between activity recording and community.
• Calm: examining what the opening screenshots communicate.

These are independent public analyses. Each explains its evidence, proposed changes and tests; the apps are not presented as consulting clients.

Choose the help your app needs

Start with an ASO audit if the problem is unclear. Choose iOS listing optimization or Google Play optimization when you need the copy and priorities prepared. For an in-house team, training works through the decisions on your own app.

Design production, publishing and native-language review are agreed within the project scope. You know who owns each part before work begins.

Start with your app, not a long brief

Send your store link, priority market and the question you want answered. We can then agree the deliverables, fee and timing. If you want a first impression, request the free public listing teardown.

Tell me about your app

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