Agency reviews
Every ASOagency,reviewed.
Phiture review: avoid or hire?→
Legitimate for enterprise portfolios. Overpriced for everyone else.
Gummicube review: avoid or hire?→
A serious ASO shop with real technology. You still pay agency prices for it every month.
Moburst review: avoid or hire?→
A full-service mobile agency with famous clients. ASO is one line on a very long menu.
Yodel Mobile review: avoid or hire?→
Eighteen years of app growth heritage, acquired by NP Digital in 2025. You are hiring a network now.
Redbox Mobile review: avoid or hire?→
Good at Apple Search Ads. When paid and organic sit in one agency, guess which one grows.
AppAgent review: avoid or hire?→
A strong creative and growth agency for mobile games. If you are not a game, this is not your agency.
ConsultMyApp review: avoid or hire?→
ASO Company of the Year 2023. A trophy for a Macy’s campaign says nothing about your listing.
The ASO Project review: avoid or hire?→
A US mid-market ASO shop selling monthly packages. Packages are built for the agency’s calendar, not your store’s.
RadASO review: avoid or hire?→
Pay-per-performance ASO sounds like the fair deal. Everything depends on what counts as performance.
yellowHEAD review: avoid or hire?→
A 130-person performance agency with creative-analysis AI. The AI predicts; a person still has to decide.
Kurve review: avoid or hire?→
A growth consultancy that does ASO among many things. Consultancies bill for thinking; your listing needs doing.
PreApps review: avoid or hire?→
A small Boston shop that markets itself as the number-one app marketing agency. Check the maths before the marketing.
REPLUG review: avoid or hire?→
Founded by two adtech veterans. Paid acquisition is the engine; ASO is a carriage attached to it.
Favoured review: avoid or hire?→
Founded by a former Apple marketing lead. Having worked at Apple is not the same as knowing how the App Store ranks you.
Admiral Media review: avoid or hire?→
€500M in managed ad spend. When the agency is built for media, ASO is a bolt-on to the media fee.
Studio Mosaic review: avoid or hire?→
850+ apps since 2013. That is a throughput business, and throughput is the enemy of category depth.
Lab Cave review: avoid or hire?→
A games-focused ASO agency inside Fibonad, an advertising group. Ask what the parent company wants from your app.
App Guardians review: avoid or hire?→
Formerly App Growth Network. A new name does not change the retainer underneath it.
App Radar review: avoid or hire?→
A software product with an agency attached, now owned by SplitMetrics. The managed service exists to grow the subscription.
SplitMetrics Agency review: avoid or hire?→
The services arm of an A/B testing and Apple Ads software company. Every engagement is also a product demo.
App Masters review: avoid or hire?→
Built on Steve P. Young’s personal brand. The YouTube channel is his. The account manager is not.
Apptamin review: avoid or hire?→
A genuinely good app video agency. Video is one asset on a listing, and rarely the one that moves installs.
RankMyApp review: avoid or hire?→
Brazil’s biggest mobile intelligence company, with an agency on top. The platform is the product; the service keeps you on it.
ASO World review: avoid or hire?→
Keyword installs, ratings and reviews for sale. That is not optimisation. It is a policy violation with a shopping cart.
GoGoChart review: avoid or hire?→
Hong Kong’s most awarded app marketing agency, and an Apple Search Ads partner. Volume and paid are the business; organic is the door.
PickASO review: avoid or hire?→
Spain’s first native ASO agency, founder-led and small. The gap between them and one consultant is the retainer, not the craft.
Customlytics review: avoid or hire?→
A mobile analytics and marketing-tech consultancy, now part of a larger group. ASO is a module in an infrastructure project.
SEM Nexus review: avoid or hire?→
Builds apps and markets them. When the same company sells the build and the growth, growth becomes the reason to build more.
Wuzzon review: avoid or hire?→
Amsterdam’s leading app growth agency, around since 2007 and app-focused since 2018. Full-funnel means the retainer never stays organic.
Appbooster review: avoid or hire?→
Boost campaigns, reviews and rating improvements alongside ASO. Ask exactly what a boost is before you pay for one.
Angle Agency review: avoid or hire?→
Two hundred remote experts and a service called ASO 2.0, from the creator of Asodesk. The version number is marketing.
AppVersal review: avoid or hire?→
An ASO platform that also partners with ad networks to drive installs. Ask which installs count as results.
Dot Com Infoway review: avoid or hire?→
A CMMI Level 3 software company from 2000 that also sells app promotion. ASO from a generalist IT firm is a line item, not a craft.
Avantgrade review: avoid or hire?→
Italy’s well-known search agency, with ASO on the menu and AI in the pitch. Search instincts do not transfer to the stores.
App Media review: avoid or hire?→
Australia’s longest-running app marketing agency. Being first in a small market is not the same as being deep.
M+C Saatchi Performance review: avoid or hire?→
Four hundred people, eleven offices, a listed parent. ASO from a network agency funds the network first.
AppInChina review: avoid or hire?→
A China market-entry publisher. If you need China, they are relevant. If you searched for ASO, this is not that.
AppFillip review: avoid or hire?→
A full-stack Indian app marketing agency at offshore prices. A low retainer for twelve months is still a retainer.