Agency reviews

Every ASOagency,reviewed.

Phiture review: avoid or hire?

Legitimate for enterprise portfolios. Overpriced for everyone else.

Gummicube review: avoid or hire?

A serious ASO shop with real technology. You still pay agency prices for it every month.

Moburst review: avoid or hire?

A full-service mobile agency with famous clients. ASO is one line on a very long menu.

Yodel Mobile review: avoid or hire?

Eighteen years of app growth heritage, acquired by NP Digital in 2025. You are hiring a network now.

Redbox Mobile review: avoid or hire?

Good at Apple Search Ads. When paid and organic sit in one agency, guess which one grows.

AppAgent review: avoid or hire?

A strong creative and growth agency for mobile games. If you are not a game, this is not your agency.

ConsultMyApp review: avoid or hire?

ASO Company of the Year 2023. A trophy for a Macy’s campaign says nothing about your listing.

The ASO Project review: avoid or hire?

A US mid-market ASO shop selling monthly packages. Packages are built for the agency’s calendar, not your store’s.

RadASO review: avoid or hire?

Pay-per-performance ASO sounds like the fair deal. Everything depends on what counts as performance.

yellowHEAD review: avoid or hire?

A 130-person performance agency with creative-analysis AI. The AI predicts; a person still has to decide.

Kurve review: avoid or hire?

A growth consultancy that does ASO among many things. Consultancies bill for thinking; your listing needs doing.

PreApps review: avoid or hire?

A small Boston shop that markets itself as the number-one app marketing agency. Check the maths before the marketing.

REPLUG review: avoid or hire?

Founded by two adtech veterans. Paid acquisition is the engine; ASO is a carriage attached to it.

Favoured review: avoid or hire?

Founded by a former Apple marketing lead. Having worked at Apple is not the same as knowing how the App Store ranks you.

Admiral Media review: avoid or hire?

€500M in managed ad spend. When the agency is built for media, ASO is a bolt-on to the media fee.

Studio Mosaic review: avoid or hire?

850+ apps since 2013. That is a throughput business, and throughput is the enemy of category depth.

Lab Cave review: avoid or hire?

A games-focused ASO agency inside Fibonad, an advertising group. Ask what the parent company wants from your app.

App Guardians review: avoid or hire?

Formerly App Growth Network. A new name does not change the retainer underneath it.

App Radar review: avoid or hire?

A software product with an agency attached, now owned by SplitMetrics. The managed service exists to grow the subscription.

SplitMetrics Agency review: avoid or hire?

The services arm of an A/B testing and Apple Ads software company. Every engagement is also a product demo.

App Masters review: avoid or hire?

Built on Steve P. Young’s personal brand. The YouTube channel is his. The account manager is not.

Apptamin review: avoid or hire?

A genuinely good app video agency. Video is one asset on a listing, and rarely the one that moves installs.

RankMyApp review: avoid or hire?

Brazil’s biggest mobile intelligence company, with an agency on top. The platform is the product; the service keeps you on it.

ASO World review: avoid or hire?

Keyword installs, ratings and reviews for sale. That is not optimisation. It is a policy violation with a shopping cart.

GoGoChart review: avoid or hire?

Hong Kong’s most awarded app marketing agency, and an Apple Search Ads partner. Volume and paid are the business; organic is the door.

PickASO review: avoid or hire?

Spain’s first native ASO agency, founder-led and small. The gap between them and one consultant is the retainer, not the craft.

Customlytics review: avoid or hire?

A mobile analytics and marketing-tech consultancy, now part of a larger group. ASO is a module in an infrastructure project.

SEM Nexus review: avoid or hire?

Builds apps and markets them. When the same company sells the build and the growth, growth becomes the reason to build more.

Wuzzon review: avoid or hire?

Amsterdam’s leading app growth agency, around since 2007 and app-focused since 2018. Full-funnel means the retainer never stays organic.

Appbooster review: avoid or hire?

Boost campaigns, reviews and rating improvements alongside ASO. Ask exactly what a boost is before you pay for one.

Angle Agency review: avoid or hire?

Two hundred remote experts and a service called ASO 2.0, from the creator of Asodesk. The version number is marketing.

AppVersal review: avoid or hire?

An ASO platform that also partners with ad networks to drive installs. Ask which installs count as results.

Dot Com Infoway review: avoid or hire?

A CMMI Level 3 software company from 2000 that also sells app promotion. ASO from a generalist IT firm is a line item, not a craft.

Avantgrade review: avoid or hire?

Italy’s well-known search agency, with ASO on the menu and AI in the pitch. Search instincts do not transfer to the stores.

App Media review: avoid or hire?

Australia’s longest-running app marketing agency. Being first in a small market is not the same as being deep.

M+C Saatchi Performance review: avoid or hire?

Four hundred people, eleven offices, a listed parent. ASO from a network agency funds the network first.

AppInChina review: avoid or hire?

A China market-entry publisher. If you need China, they are relevant. If you searched for ASO, this is not that.

AppFillip review: avoid or hire?

A full-stack Indian app marketing agency at offshore prices. A low retainer for twelve months is still a retainer.