ASO Agency60 lessons · 10 modules · No signup
Free ASO course. Learn the work.
60 free lessons. Mini quizzes, decision exercises and assignments for your own app. Learn keywords, metadata, screenshots and measurement without paying tuition to a monthly strategy deck.
The complete curriculum
60 of 60 lessons shown
Module 1 / 10Foundations and diagnosis
6 lessons
Define the business problem, assemble trustworthy evidence and produce a defensible audit.
Module project: A scoped app brief, measurement dictionary and evidence-led audit.
ASO fundamentals: diagnose your app growth bottleneck
Choose whether discovery, listing conversion or the product experience is the first constraint to investigate.
Read and practice →Lesson 2 · Plan about 30 minutesASO strategy: set goals, scope and success metrics
Turn a vague growth request into a measurable project with explicit boundaries.
Read and practice →Lesson 3 · Plan about 40 minutesASO audience research and app value propositions
Describe one audience through its problem and buying context rather than a broad demographic label.
Read and practice →Lesson 4 · Plan about 35 minutesASO project setup: access, evidence and change logs
Build a reproducible evidence workspace without unnecessary access or sensitive data collection.
Read and practice →Lesson 5 · Plan about 40 minutesASO metrics: build your measurement baseline
Create comparable definitions for visibility, acquisition and activation before analyzing change.
Read and practice →Lesson 6 · Plan about 50 minutesHow to conduct an evidence-led ASO audit
Produce a prioritized audit that distinguishes corrections, hypotheses and unanswered questions.
Read and practice →Module 2 / 10Audience and market research
6 lessons
Build a research trail from customer language to a defensible keyword map.
Module project: An annotated research repository and intent-based keyword map.
ASO keyword research: discover customer language
Collect useful search and problem language without turning interviews into a validation exercise.
Read and practice →Lesson 8 · Plan about 40 minutesASO competitor analysis: research app store results
Build a dated competitor set that reflects the search problem rather than only business rivals.
Read and practice →Lesson 9 · Plan about 45 minutesApp review analysis for ASO and customer research
Extract actionable themes from reviews while preserving sampling limits and product context.
Read and practice →Lesson 10 · Plan about 35 minutesHow to build an ASO keyword seed list
Assemble candidate language from several sources without mistaking a long list for a strategy.
Read and practice →Lesson 11 · Plan about 40 minutesApp store keyword intent: evaluate search opportunities
Group candidates by the outcome a searcher expects, including ambiguity and brand intent.
Read and practice →Lesson 12 · Plan about 50 minutesHow to build an ASO keyword map
Turn research into a map connecting intent, product evidence, metadata and validation.
Read and practice →Module 3 / 10Keyword evaluation and strategy
6 lessons
Evaluate uncertain demand signals, make field tradeoffs and define a monitoring plan.
Module project: A prioritized keyword portfolio with allocation and monitoring decisions.
ASO keyword search volume: interpret demand estimates
Use demand evidence as a directional signal while preserving source and uncertainty.
Read and practice →Lesson 14 · Plan about 40 minutesASO keyword difficulty and competitor assessment
Evaluate whether a relevant target is a sensible near-term investment without promising rankings.
Read and practice →Lesson 15 · Plan about 45 minutesHow to prioritize ASO keywords
Make a repeatable prioritization method that exposes assumptions rather than hiding them in a score.
Read and practice →Lesson 16 · Plan about 45 minutesASO metadata strategy: allocate keywords across fields
Translate a keyword portfolio into readable field roles for each store.
Read and practice →Lesson 17 · Plan about 45 minutesLocalized ASO keyword research: a practical workflow
Build a local research process that goes beyond literal translation of the source keyword list.
Read and practice →Lesson 18 · Plan about 40 minutesASO keyword tracking: monitor rankings and decisions
Build a review routine that connects visibility signals to listing changes and audience quality.
Read and practice →Module 4 / 10Apple App Store execution
6 lessons
Produce, validate and release an iOS listing with a clear plan for targeted pages.
Module project: An approved-ready iOS metadata pack, custom-page brief and release checklist.
App Store metadata optimization: build your iOS brief
Convert the keyword strategy into a coordinated copy brief with traceable approvals.
Read and practice →Lesson 20 · Plan about 40 minutesApp Store name and subtitle optimization
Create several accurate title/subtitle pairs and select one using explicit communication criteria.
Read and practice →Lesson 21 · Plan about 40 minutesiOS keyword field optimization: selection and QA
Construct a reviewed keyword field while understanding counting and overlap limitations.
Read and practice →Lesson 22 · Plan about 45 minutesApp Store descriptions and promotional text
Produce accurate long-form listing copy with a useful opening and visible limitations.
Read and practice →Lesson 23 · Plan about 50 minutesApp Store custom product pages: strategy and setup
Create a targeted-page brief with routing, evidence and a measurement plan.
Read and practice →Lesson 24 · Plan about 50 minutesApp Store listing QA: approve and release metadata
Assemble a coordinated publication package and verify what actually becomes visible.
Read and practice →Module 5 / 10Google Play execution
6 lessons
Create a coherent Play listing and connect store work with product quality and targeted audiences.
Module project: A Play listing pack, targeted-listing brief and technical-quality handoff.
Google Play ASO: store listing requirements
Create a Play-specific production plan rather than transplanting the iOS workflow.
Read and practice →Lesson 26 · Plan about 40 minutesGoogle Play title and short description optimization
Create a concise Play identity and benefit statement that remain accurate when read together.
Read and practice →Lesson 27 · Plan about 45 minutesGoogle Play full description optimization
Explain the product in a structured description without keyword-density rituals or unsupported claims.
Read and practice →Lesson 28 · Plan about 50 minutesGoogle Play graphics, screenshots and video assets
Create a device-aware asset package with technical and message-quality checks.
Read and practice →Lesson 29 · Plan about 50 minutesGoogle Play custom store listings: targeting and setup
Plan a targeted listing with explicit audience selection, fallback and maintenance rules.
Read and practice →Lesson 30 · Plan about 45 minutesAndroid app quality and Google Play ASO
Recognize when technical product problems require an engineering response before acquisition expansion.
Read and practice →Module 6 / 10Creative strategy and production
6 lessons
Turn a supported proposition into assets that can be understood, produced and tested.
Module project: A creative concept pack, storyboard and test-ready production brief.
ASO creative strategy: plan your store assets
Connect audience insight, product proof and a single creative hypothesis.
Read and practice →Lesson 32 · Plan about 50 minutesApp store screenshot optimization: build a storyboard
Create a coherent sequence that introduces the value, demonstrates it and resolves key objections.
Read and practice →Lesson 33 · Plan about 45 minutesASO screenshot design: readability and accessibility
Identify creative problems at realistic viewing sizes before performance testing.
Read and practice →Lesson 34 · Plan about 45 minutesApp icon optimization: develop testable concepts
Create icon alternatives that preserve identity and test a meaningful recognition hypothesis.
Read and practice →Lesson 35 · Plan about 50 minutesApp preview and Google Play video planning
Write a concise video storyboard that demonstrates the product without relying on unsupported cinematic claims.
Read and practice →Lesson 36 · Plan about 55 minutesASO creative testing: write an experiment brief
Write a complete hypothesis and production brief that can lead to an interpretable test.
Read and practice →Module 7 / 10Experiment design and interpretation
6 lessons
Set up feasible comparisons, understand uncertainty and make defensible decisions.
Module project: A preregistered experiment brief and a balanced results memo.
ASO A/B testing: metrics, guardrails and decision rules
Define what the experiment is meant to improve before looking at results.
Read and practice →Lesson 38 · Plan about 50 minutesApp Store product page optimization: plan an A/B test
Translate an approved creative hypothesis into a checked native iOS experiment setup.
Read and practice →Lesson 39 · Plan about 50 minutesGoogle Play store listing experiments: test planning
Configure a Play experiment whose audience, assets and outcome match the intended question.
Read and practice →Lesson 40 · Plan about 55 minutesASO A/B test results: uplift and statistical uncertainty
Distinguish a numerical difference from reliable and commercially useful evidence.
Read and practice →Lesson 41 · Plan about 45 minutesASO testing for apps with low traffic
Select useful low-traffic research without inventing statistical certainty.
Read and practice →Lesson 42 · Plan about 55 minutesASO experiment reporting and rollout decisions
Produce a result memo another practitioner can challenge, reproduce and act on.
Read and practice →Module 8 / 10Localization and customer feedback
6 lessons
Choose ready markets, adapt the whole promise and turn feedback into an accountable process.
Module project: A localization pilot plan and review-response operating procedure.
ASO localization strategy: choose your target markets
Prioritize markets using product readiness, audience evidence and operational capacity.
Read and practice →Lesson 44 · Plan about 45 minutesApp store localization: transcreation and terminology
Give language reviewers the context needed to preserve meaning rather than translate words mechanically.
Read and practice →Lesson 45 · Plan about 50 minutesApp screenshot localization and product consistency
Review the complete localized journey, including visual conventions, UI and first-use expectations.
Read and practice →Lesson 46 · Plan about 50 minutesHow to launch and measure an ASO localization pilot
Release a bounded localization and evaluate it without confusing market growth with translation impact.
Read and practice →Lesson 47 · Plan about 45 minutesApp ratings strategy: plan in-app review requests
Coordinate review requests with product value and current platform rules.
Read and practice →Lesson 48 · Plan about 45 minutesApp review management: responses and product feedback
Create a review-response workflow that resolves issues and informs listing decisions.
Read and practice →Module 9 / 10Measurement and growth integration
6 lessons
Connect store decisions with acquisition quality, launch activity and diagnostic evidence.
Module project: A segmented performance report, launch plan and incident investigation.
ASO analytics: traffic sources, markets and cohorts
Explain performance changes without confusing traffic composition, definitions and causality.
Read and practice →Lesson 50 · Plan about 50 minutesASO and Apple Ads: coordinate paid app acquisition
Share learning across paid and store work while separating attribution from incrementality.
Read and practice →Lesson 51 · Plan about 55 minutesASO measurement: activation, retention and user value
Evaluate whether acquired users reach product value using matched cohorts and explicit assumptions.
Read and practice →Lesson 52 · Plan about 55 minutesApp launch ASO checklist and release planning
Create a launch sequence that coordinates product readiness, listing publication and measurement.
Read and practice →Lesson 53 · Plan about 45 minutesASO seasonal campaigns and app store events
Connect timely store promotion to a real product experience and a maintenance plan.
Read and practice →Lesson 54 · Plan about 55 minutesASO troubleshooting: download and conversion drops
Investigate a decline through data validity, segmentation and competing explanations before making changes.
Read and practice →Module 10 / 10Professional practice and capstone
6 lessons
Turn research and experiments into an accountable operating system.
Module project: A reviewed 90-day plan with evidence, capacity, ownership and decision gates.
ASO roadmap: prioritize your optimization backlog
Select a feasible first batch of work and explain what the team will defer.
Read and practice →Lesson 56 · Plan about 50 minutesASO operations: build a sustainable workflow
Create a review rhythm that turns evidence into completed decisions without constant unplanned editing.
Read and practice →Lesson 57 · Plan about 60 minutesASO handover: research, metadata and experiments
Deliver an ASO pack that another person can implement, verify and maintain without guessing.
Read and practice →Lesson 58 · Plan about 50 minutesAI for ASO: research, writing and quality checks
Use AI to accelerate drafting and organization while retaining product truth, source accuracy and human approval.
Read and practice →Lesson 59 · Plan about 60 minutesASO reporting: explain results and recommendations
Write an executive report that separates activity, observed outcomes, causal evidence and next decisions.
Read and practice →Lesson 60 · Plan about 90 minutesHow to build a 90-day ASO strategy and action plan
Combine the course artifacts into a feasible 90-day plan with evidence, owners, dependencies and review gates.
Read and practice →Choose your learning path
- Learn the full method: follow the 60 lessons below, from diagnosis to your operating plan.
- Work on keywords now: take the 10-lesson keyword research and metadata course.
- Improve the screenshot sequence: take the 10-lesson screenshot course.
- Assess a supplier: use the separate five-part agency-evaluation course.
Learn on your own app
For founders, app marketers and teams who want to make and explain better store decisions. Bring a live app or use the fictional Trail Notes case. Choose one store and market first; the course shows how to work with public evidence when private reports are unavailable.
What you will produce
- A scoped diagnosis, metric dictionary and evidence-led audit.
- A traceable keyword map and approved metadata pack.
- A screenshot storyboard, experiment brief and result interpretation.
- A localization pilot, reporting process and defensible 90-day plan.
Every lesson includes a mini quiz with answer feedback, a decision exercise, a clickable assignment checklist, a worked example and three graphics. Lesson one also has a live growth calculator. Download the workbook or keep your working notes in the lesson. Allow roughly 50–90 minutes per lesson, including practice; research on your own app may take longer.
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How to use the course
Work through the modules in order or choose a lesson for a current project. Try the quiz, write a response to the scenario, compare your reasoning with the criteria and complete the assignment. Download your decision draft or copy it into your saved lesson notes. Module projects build toward the final capstone. Earlier lesson URLs and saved completions remain available as the library grows.
Examples and sources
Trail Notes is a fictional hiking journal. Its datasets are teaching examples, not client results or market benchmarks. Primary platform references are linked in each lesson; research methods, decision frameworks and worked examples are original course material. Platform references were reviewed on 29 September 2026.
Common questions
Is the course free?
Yes. Read every lesson and download the workbooks without signing up.
Do I need a paid ASO tool?
No. Start with the product, public listings, the free tools and any console evidence you can access. The course distinguishes observed data, estimates and missing information.
Is there a certificate or graded exam?
Completion is self-recorded. Each lesson has assessment criteria and interpretation notes; the final deliverable is your own reviewed operating plan.
Where are my notes saved?
Notes and progress stay in this browser. Download your notes and workbooks if you want to keep a copy elsewhere.
Apply it with your team
This learning library is part of Gabriel Machuret’s consulting approach. For a professional review, explore ASO audits or team training. The separate agency-evaluation mini-course focuses on choosing and assessing a supplier.