App Store and Google Play consulting
App store optimization services. Work you can inspect.
Work directly with Gabriel Machuret on App Store and Google Play audits, keywords, copy, screenshots, localization and team training. Choose a defined project with clear outputs and a handover. Your app needs work that ships; the monthly deck can rest in peace.
Experience beyond the pitch
Some of my previous clients
A few of the brands I’ve worked with over the years.
Playboy
Red Bull
Start with the decision you need to make
ASO improves how an app is discovered and understood in its store. The useful question is which part needs attention now: keyword coverage, listing copy, screenshot messaging, a new market or your team’s way of working.
If that is unclear, begin with an ASO audit. If you already know the task, choose the service below. You do not need to buy every service to make a useful change.
Choose the work. Skip the agency costume.
ASO audit. Find the leak before buying another bucket.
Get an App Store or Google Play audit from Gabriel Machuret: annotated listing findings, prioritized fixes and a clear action plan. Request your project scope.
See deliverables and process →iOS App Store optimization. Make every field earn its rent.
Improve your iOS keywords, app name, subtitle and screenshot messaging with Gabriel Machuret. Get listing drafts, a creative brief and a defined project scope.
See deliverables and process →Google Play optimization. Android deserves its own damn listing.
Google Play ASO with Gabriel Machuret: keyword research, app description drafts and screenshot messaging for your Android listing. Request a defined project scope.
See deliverables and process →ASO localization. Translate the value, not just the words.
Plan ASO localization with Gabriel Machuret: market priorities, local keyword research and listing adaptation. Define translation and native-review responsibilities.
See deliverables and process →App store screenshots. Give people a reason to install.
Review app store screenshots with Gabriel Machuret. Get a message hierarchy, designer-ready creative brief and test plan for your App Store or Google Play listing.
See deliverables and process →ASO training. Make your team harder to bullshit.
Practical ASO training with Gabriel Machuret using your team’s app. Learn audits, keyword choices, listing copy, screenshot briefs and how to review the evidence.
See deliverables and process →A process with an actual pulse
- Define the question. Share your app, priority market and what you want to improve.
- Agree the work. Identify the stores, deliverables, review rounds, fee and timing.
- Prepare the changes. Work from the listing, competitor context and relevant evidence.
- Hand over the decisions. Keep the drafts, priorities and reasoning your team needs.
What lands besides the invoice?
A clear artifact for the agreed task: annotated audit findings, a keyword map, listing-copy drafts, a screenshot brief, a localization plan or practical training materials. The proposal should name what will land and who approves, designs and publishes it.
How much do ASO services cost?
The fee depends on the stores, markets, outputs and implementation work in your project. I agree it upfront. When comparing providers, separate the consulting fee from design production, translation, tool subscriptions and advertising spend.
Use the ASO pricing guide to compare the complete scope, and the proposal checklist to check the details.
See how I approach a listing
Read the Duolingo, Strava and Calm public teardowns. They show the observations, recommendations and proposed tests; they are independent examples rather than client results.
Questions about working together
Can you work alongside our existing team or agency?
Yes. A defined audit, copy project, creative review or training engagement can fit alongside the people already responsible for your app.
Is ongoing management required?
No. My consulting is scoped around deliverables and a handover. Any follow-up work is agreed explicitly.
Do you run paid acquisition?
Advertising and organic store work are related, but their responsibilities should be clear. This service menu covers the listing and training projects described above. Paid campaign operations need their own agreed scope.
Can I start without a long brief?
Yes. A store link and your main question are enough to start the conversation. For a first impression, request the free public listing teardown.
Work through it yourself
Use the practical guides, free ASO tools and 60-lesson course to prepare a draft or understand the decisions before asking for help.
Let’s put your listing under the microscope
Share the listing and the problem you want to solve. I’ll reply with a useful starting point and the information needed to scope the work.
Your ASO project starts here.
Prefer a separate window? Open the enquiry form ↗