Machuret / ASO, no agency

Outside-in briefs

Teardowns of famous apps that nobody asked for.

Public store signals only. What stands out, what I would test first, and the question every one of them ends on: is the ASO agency they pay actually doing the work? A new one every fortnight.

CalmFile 0417 · Strong — worth a closer lookI looked at how Calm presents itself in the App Store, how the category around it is moving, what users keep talking abo… read the brief →