100 public audits · No diplomatic immunity
App ASO teardowns.
A famous logo cannot rescue a weak opening. These audits mark the hook, product proof, readability, story and reason to choose out of ten. See the original screenshots, every deduction and the changes I would brief. No participation trophies.
100 of 100 audits
ASO Audit: GetYourGuide
3/10The app deserves better.
Nice postcard. Still waiting for the booking argument.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Photoroom
6/10Useful. Still leaving too much unsaid.
Selling photo editing with an edit that is still processing.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Yuka
5/10Fine. A dangerous place to stop.
A confident verdict. A remarkably quiet explanation.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: MONOPOLY GO!
4/10Recognisable. Not convincing.
The logo has a game. The screenshots need a plot.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Balance
2/10I hope no agency is getting paid for this.
Personalisation gets advertised. The personal part goes missing.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Things 3
6/10Useful. Still leaving too much unsaid.
A paid planner opens with its filing cabinet.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Copilot Money
3/10The app deserves better.
Private. Safe. Smart. Also remarkably vague.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Simply Piano
6/10Useful. Still leaving too much unsaid.
The songs sell it. The first lesson needs an audition.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Poshmark
4/10Recognisable. Not convincing.
A fashion campaign with the seller proposition missing.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: AllTrails
5/10Fine. A dangerous place to stop.
Half a million trails. One empty opening frame.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: InShot
3/10The app deserves better.
Three feature labels. Where is the finished video?
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Mealime
4/10Recognisable. Not convincing.
Dinner is attractive. The planning argument is out of order.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Brawl Stars
6/10Useful. Still leaving too much unsaid.
Actual gameplay. Now stop hiding the objective in it.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Sleep Cycle
2/10I hope no agency is getting paid for this.
A sleep score dressed as a sales argument.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Structured
3/10The app deserves better.
The AI has a prompt. The visitor still needs an answer.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Spendee
2/10I hope no agency is getting paid for this.
The trophy cabinet got the screenshot budget.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: AnkiMobile
3/10The app deserves better.
A flashcard app advertising through its instruction manual.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Back Market
3/10The app deserves better.
Cheaper. Still cheaper. What condition is the phone in?
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Wanderlog
5/10Fine. A dangerous place to stop.
One travel planner. Three trips. No continuous story.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: LumaFusion
3/10The app deserves better.
A professional editor opens with its trophy shelf.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Tasty
3/10The app deserves better.
Three screenshots. Nobody has started cooking.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Stumble Guys
6/10Useful. Still leaving too much unsaid.
The race sells the game. The logo delays the start.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Finch
6/10Useful. Still leaving too much unsaid.
A self-care pet introduced through everyone else's company.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Motion
2/10I hope no agency is getting paid for this.
AI seven times. A finished mobile job zero times.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Lunch Money
3/10The app deserves better.
A finance dashboard photographed from the cheap seats.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Drops
2/10I hope no agency is getting paid for this.
A language game that forgets to show the language game.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Karma
3/10The app deserves better.
Coins everywhere. The exchange rate has left the chat.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Flighty
4/10Recognisable. Not convincing.
First-class art direction. Economy-class explanation.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Darkroom
4/10Recognisable. Not convincing.
You selected the subject. Now show the edit.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Paprika Recipe Manager
4/10Recognisable. Not convincing.
Recipe software, presented like a software inventory.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Mini Metro
3/10The app deserves better.
A beautiful transport map is not a gameplay tutorial.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Fabulous
1/10Yeah. It really does!
Personalised routines. Breakfast apparently happens in the evening.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Sunsama
5/10Fine. A dangerous place to stop.
A useful companion with a missing task in its story.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: ShopGoodwill
3/10The app deserves better.
The item is second-hand. The explanation should be first-rate.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: PackPoint
5/10Fine. A dangerous place to stop.
Before prettier screenshots, deal with the compatibility warning.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Halide
3/10The app deserves better.
The camera has controls. The campaign has an awards dependency.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: AnyList
4/10Recognisable. Not convincing.
A shopping-list app with a shopping list of features.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Monument Valley
6/10Useful. Still leaving too much unsaid.
Beautiful architecture. The player is still looking for the door.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Gentler Streak
3/10The app deserves better.
Gentler positioning. A fairly aggressive pile of metrics.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Craft
3/10The app deserves better.
Craft your life. Start by explaining this screen.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Streaks
3/10The app deserves better.
The icons are clear. The sales story is not.
Evidence checked 1 October 2026Read the audit ↗
ASO Audit: Focus To-Do
3/10The app deserves better.
Statistics at a glance. If your glance has a microscope.
Evidence checked 1 October 2026Read the audit ↗
ASO Audit: WaterMinder
5/10Fine. A dangerous place to stop.
Several devices. One missing tap.
Evidence checked 1 October 2026Read the audit ↗
ASO Audit: Forest
5/10Fine. A dangerous place to stop.
A lovely forest. The focus rules need daylight.
Evidence checked 1 October 2026Read the audit ↗
ASO Audit: Goblin Tools
2/10I hope no agency is getting paid for this.
Dark mode. Light mode. Same missed sales opportunity.
Evidence checked 1 October 2026Read the audit ↗
ASO Audit: Insight Timer
2/10I hope no agency is getting paid for this.
Two screenshots of applause before anyone meditates.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: TickTick
5/10Fine. A dangerous place to stop.
The useful voice example is buried behind all-in-one waffle.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Goodbudget
3/10The app deserves better.
A budgeting method advertised as three reports.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Brilliant
6/10Useful. Still leaving too much unsaid.
Real teaching proof. Now give it a coherent lesson.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Depop
5/10Fine. A dangerous place to stop.
Seller. Buyer. Seller again. Pick a conversation.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Vinted
5/10Fine. A dangerous place to stop.
Earning is easy. Explaining the complete sale apparently is not.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Hopper
4/10Recognisable. Not convincing.
Best way to book travel is not an explanation.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: VSCO
4/10Recognisable. Not convincing.
Editor, community, promotion. One opener, three unfinished pitches.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Too Good To Go
5/10Fine. A dangerous place to stop.
Save the planet. First, explain what I am collecting.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Royal Match
4/10Recognisable. Not convincing.
Three ways to endanger the king. One narrow sales story.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Pokémon GO
4/10Recognisable. Not convincing.
An anniversary poster is not a newcomer introduction.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: BetterSleep
3/10The app deserves better.
A sleep app opening with focus, then a miracle-sounding title.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Evernote
3/10The app deserves better.
Organise everything. Explain one thing first.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Rocket Money
6/10Useful. Still leaving too much unsaid.
A few taps to start is not a few taps to finish.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Memrise
4/10Recognisable. Not convincing.
Two introductions before the useful French arrives.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Busuu
6/10Useful. Still leaving too much unsaid.
The speaking feedback should not need two introductions.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Walmart
3/10The app deserves better.
Half a billion items. One very small conditions line.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Expedia
4/10Recognisable. Not convincing.
The savings badge is easier to find than the total.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Picsart
5/10Fine. A dangerous place to stop.
The AI model menu is not the finished creative.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Tinder
4/10Recognisable. Not convincing.
The date gets a campaign. The decision gets a collage.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Pinterest
3/10The app deserves better.
A superb moodboard. Where is the app demonstration?
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Clash of Clans
5/10Fine. A dangerous place to stop.
The beginner gets tactics before getting a village.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Nike Run Club
4/10Recognisable. Not convincing.
Nike sells running. The app still needs to sell itself.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Google Gemini
4/10Recognisable. Not convincing.
Three demos in search of one customer problem.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Monarch
4/10Recognisable. Not convincing.
An attractive wealth chart is not a budgeting argument.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Wise
5/10Fine. A dangerous place to stop.
The quote is useful. The guarantee needs a smaller ego.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Quizlet
5/10Fine. A dangerous place to stop.
Five study formats. One exhausted opening frame.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Etsy
3/10The app deserves better.
A lovely gift moment. A vague reason to install.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Google Maps
7/10Good. The product proof earns it.
Useful navigation proof. The new feature needs a real headline.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Adobe Lightroom
6/10Useful. Still leaving too much unsaid.
The photographs are doing work the workflow should share.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: CapCut
4/10Recognisable. Not convincing.
Magic is a convenient word for skipping the explanation.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: DoorDash
3/10The app deserves better.
A floating shopping basket is not local availability.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Roblox
5/10Fine. A dangerous place to stop.
A game platform that stops at the Play button.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Google Health (Fitbit)
3/10The app deserves better.
The headline builds a plan. The screenshot shows history.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Microsoft To Do
2/10I hope no agency is getting paid for this.
Two screenshots to show one to-do list. Efficient.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: ChatGPT
5/10Fine. A dangerous place to stop.
Create a world. Have a chat. Still no finished job.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Revolut
2/10I hope no agency is getting paid for this.
The card shines. The dated rate needs a torch.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Khan Academy
2/10I hope no agency is getting paid for this.
You can learn anything. These screenshots teach very little.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: eBay
4/10Recognisable. Not convincing.
The payment options arrive before the thing worth buying.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Airbnb
5/10Fine. A dangerous place to stop.
One trip. Several categories. A fairly generic first decision.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Booking.com
5/10Fine. A dangerous place to stop.
Perfect place is a wish. Show how the filters help.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Canva
4/10Recognisable. Not convincing.
Design anything. Explain one useful thing first.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Uber Eats
2/10I hope no agency is getting paid for this.
Almost anything. Except a clear first food order.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Candy Crush Saga
5/10Fine. A dangerous place to stop.
The candy explodes. The explanation does not arrive.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: MyFitnessPal
2/10I hope no agency is getting paid for this.
The salad has numbers. The logging step is missing.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Headspace
2/10I hope no agency is getting paid for this.
A meditation app taking two screenshots to clear its throat.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Notion
2/10I hope no agency is getting paid for this.
A beautifully organised set of folders is still a set of folders.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: PayPal
3/10The app deserves better.
Buyer protection in the headline. Pay-later shopping in the picture.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Babbel
5/10Fine. A dangerous place to stop.
The microphone sells more than the easy-learning slogan.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Amazon Shopping
4/10Recognisable. Not convincing.
Everything in one place, including three competing sales pitches.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Calm
2/10I hope no agency is getting paid for this.
Two frames of applause. The bedtime experience is still backstage.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Duolingo
5/10Fine. A dangerous place to stop.
One vocabulary question, then apparently we are playing chess.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Strava
4/10Recognisable. Not convincing.
The workout starts after the awards ceremony.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: Todoist
7/10Good. The product proof earns it.
Useful capture proof. The tiny syntax still needs a translator.
Evidence checked 30 September 2026Read the audit ↗
ASO Audit: YNAB
3/10The app deserves better.
Never worry again. First, decode our vocabulary.
Evidence checked 30 September 2026Read the audit ↗What you can learn
The useful question is what the listing makes clear.
Look for a recognizable customer problem, product evidence and a sequence that helps a new visitor decide. A polished screenshot can still leave the app’s main use case buried.
Each teardown separates the visible observation, my interpretation and the change I would investigate. You can inspect the reasoning without accepting the recommendation on faith.
How these audits work
Each audit includes three actual listing screenshots with notes, three competitor comparisons, proposed metadata, a creative storyboard and a test plan. Observations are dated; proposed improvements are clearly labeled.
We capture one storefront and language at a time, explain what is visible, and separate it from what requires private analytics. Our ten verdict levels total five creative criteria, each worth 0–2 points. Scores judge the captured opening and public metadata; they do not measure private ranking, revenue or conversion performance. The criteria and every deduction are visible inside each audit.
The library contains 100 completed public app audits. Use the app-name search or category filters to find a comparable task, then read the evidence before borrowing the recommendation. These are independent analyses; the apps are not presented as consulting clients.
Read the editorial methodology · Build your own competitor comparison · Get an audit for your app