Evidence, judgment and what we cannot know.

Four kinds of statements

• Platform requirements: linked to the relevant Apple or Google documentation and checked against the stated date.
• Public observations: tied to a named listing, market and observation date when available.
• Hypotheses and opinion: proposed interpretations or tests, not claims that a result has already occurred.
• Illustrative examples: invented scenarios used to explain a method, clearly identified as such.

Public teardowns are not client case studies

A public page does not reveal private conversion rates, hidden keyword fields, retained-user value or who performed an agency’s work. Unless explicitly supported by documented evidence, those facts are unknown. Mentioning an app does not imply a client relationship or endorsement.

Tools expose their limits

Field and image checks are preparation aids. They do not guarantee approval or ranking gains. Scenario calculators operate on your assumptions. Audit worksheets record your assessment, rather than claiming to measure an app automatically. Review the linked platform requirements before submission.

Commercial interest and existing reviews

Gabriel offers independent ASO services and competes with some providers discussed here. The legacy agency review series contains editorial opinions and illustrative market estimates; those should not be treated as audited company economics or current vendor quotes. Its detailed claims still require individual sourcing and review. The comparison table no longer ranks providers by estimated internal cost allocation.

Dates and corrections

A content date records a substantive edit or check, not a guarantee that every linked source will remain unchanged. Platform features and commercial offers can change. If you spot an error, send the page URL, disputed statement and supporting source to gabriel@asoagency.com.

Choose useful next steps

Use the guides for reference, the tools for practical preparation and the course for a learning sequence. Ask for a defined professional scope when a decision needs deeper evidence or specialist execution.