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21 practical guides · Gabriel Machuret

ASO guides. Fix the listing. Bury the excuses.

Clear explanations, annotated examples and work you can actually use. Find the weak promise, fix the screenshots or question the invoice. Start with the problem in front of you.

Find my guide ↓Rather have me do it? →
A red thread leads from tangled marketing symbols onto a clear paper path, introducing practical ASO guides.
Gabriel Machuret wearing an ASO Guru T-shirt: explaining a finding.

Learn the work withGabriel Machuret

21 guides. Start with your problem.

What needs fixing?

21 guides

A pile of audit paperwork becomes a prioritized checklist and clear path.
Diagnose · 7 min read

ASO audit checklist

Turn an observation into evidence, an action and an owner.

Teaching diagrams · Worked example · ExerciseRead the guide →
People follow a red route into a clear app storefront while old papers fall away.
Diagnose · 4 min read

App Store optimization

Choose whether discovery, listing clarity or the product experience needs attention first.

Teaching diagrams · Worked example · ExerciseRead the guide →
A large pile of search-term cards sorts into relevant app-store keyword groups.
Research · 5 min read

App Store keyword research

Make approve, reject and investigate decisions with a reason attached.

Teaching diagrams · Worked example · ExerciseRead the guide →
An abstract app listing peels open beside metadata drafts and discarded copy.
Build · 5 min read

App Store metadata

Produce a coherent app name, subtitle and supporting keyword draft.

Teaching diagrams · Worked example · ExerciseRead the guide →
An iOS listing crosses a bridge into a distinct Android storefront.
Build · 4 min read

Google Play ASO

Write a connected app name, short promise and full-description outline.

Teaching diagrams · Worked example · ExerciseRead the guide →
Tangled screenshot drafts become a clear story leading to a phone.
Build · 5 min read

App Store screenshots

Brief three opening frames with a different job for each.

Teaching diagrams · Worked example · ExerciseRead the guide →
A conceptual improvement path connects a growth chart to evidence and acquisition sources.
Measure · 4 min read

Measure ASO results

Explain percentage points, relative change and the limits of the comparison.

Teaching diagrams · Worked example · ExerciseRead the guide →
Two screenshot variants stand beside separate visitor paths and an experiment lever.
Measure · 4 min read

Screenshot A/B testing

Write a test brief that can survive an inconclusive result.

Teaching diagrams · Worked example · ExerciseRead the guide →
A globe connects an app listing to localized creative and destination scenes.
Research · 4 min read

ASO localization

Separate demand evidence, product readiness and local review responsibilities.

Teaching diagrams · Worked example · ExerciseRead the guide →
Separate sleep and meditation paths lead to tailored app product pages.
Build · 4 min read

Custom product pages

Design a variant around an audience promise and the product proof behind it.

Teaching diagrams · Worked example · ExerciseRead the guide →
Audience-specific routes branch from one Android storefront to distinct landing scenes.
Build · 4 min read

Google Play custom store listings

Keep audience variants accurate as the underlying product changes.

Teaching diagrams · Worked example · ExerciseRead the guide →
Review cards are sorted into themes behind a large star.
Research · 4 min read

App ratings and reviews

Turn customer language into a decision without pretending a sample represents everyone.

Teaching diagrams · Worked example · ExerciseRead the guide →
Paid and organic visitor paths meet at a clear app storefront.
Measure · 3 min read

ASO and Apple Ads

Coordinate paid and organic work while keeping reporting ownership clear.

Teaching diagrams · Worked example · ExerciseRead the guide →
A broken bridge interrupts the path between acquired users and sustained growth.
Diagnose · 4 min read

App marketing strategy

Build a one-page plan around the next decision, not every available channel.

Teaching diagrams · Worked example · ExerciseRead the guide →
A launch checklist connects construction work to each part of an app storefront.
Diagnose · 4 min read

App launch marketing checklist

Create a launch gate with dependencies and a decision to ship or wait.

Teaching diagrams · Worked example · ExerciseRead the guide →
A stream of app users separates into different acquisition paths.
Diagnose · 4 min read

App user acquisition

Compare acquisition cohorts using the outcome your business needs.

Teaching diagrams · Worked example · ExerciseRead the guide →
An open ASO toolkit holds creative, research, measurement and review materials.
Diagnose · 4 min read

ASO tools

Leave with an output that helps somebody do the next piece of work.

Teaching diagrams · Worked example · ExerciseRead the guide →
A long invoice unrolls beside an app storefront under glass.
Hire · 4 min read

ASO agency pricing

Calculate total commitment and expose what the quote leaves out.

Teaching diagrams · Worked example · ExerciseRead the guide →
A proposal checklist compares scope and deliverables across two app stores.
Hire · 4 min read

ASO agency proposal

Rewrite vague scope into outputs, owners and acceptance criteria.

Teaching diagrams · Worked example · ExerciseRead the guide →
A shared decision path connects a full agency operation and an independent consultant.
Hire · 4 min read

ASO agency vs consultant

Match specialist judgment, production capacity and ownership to the brief.

Teaching diagrams · Worked example · ExerciseRead the guide →
An app listing sits between a freelancer workspace and a larger delivery team.
Hire · 4 min read

ASO agency vs freelancer

Write a hiring brief that makes bids comparable.

Teaching diagrams · Worked example · ExerciseRead the guide →

Not sure where to start?

Diagnose first. Then choose the work.

More keywords will not fix an unclear promise. More traffic will not fix an app that disappoints. Use the audit guide to separate the questions before choosing a tool or hiring help.

Start with the audit guide →

Read it. Build it. Keep going.

Make the draft

Turn a guide into a keyword shortlist, listing preview, storyboard or experiment brief.

Use the 12 free ASO tools →

Learn the full workflow

Work through the research, copy, creative and measurement in sequence.

Take the 60-lesson ASO course →

Get a professional review

Bring your app and a question. Start with an audit and a clear set of priorities.

Explore Gabriel’s ASO services →

Enough theory. Your app next.

Let’s fix what’s holding your listing back.

Send your app link, target market and the problem. We’ll start there.

Talk to Gabriel about my appgabriel@asoprofessional.com