ASO quote comparison worksheet
Compare ASO agency quotes. Bury the hidden extras.
Put two proposals side by side and compare the work, complete fee commitment and handover. A cheap monthly number can become an expensive long-term relationship with a spreadsheet. Use this worksheet to find the missing responsibilities before they arrive as another invoice.
Ask both providers to price the same brief
Start with one app, a priority store and market, and the problem you need solved. List the outputs you need: an audit, keyword decisions, copy, a screenshot brief, finished assets or testing support. Ask each provider to mark every item as included, excluded or dependent on further information.
This is a comparison worksheet, not a database of verified market fees. Request current, dated quotes in a named currency. For the differences between projects and retainers, read the ASO agency pricing guide.
| Compare | Record in each quote | Question the fog |
|---|---|---|
| App and market | Name the app, store, country and language for each output. | ‘Global ASO’ with no list of storefronts. |
| Research | Ask for the competitor set, keyword rationale and evidence you receive. | An export presented as a strategy. |
| Listing copy | Record which fields get drafts, how many versions and who approves them. | ‘Metadata optimization’ that never names a field. |
| Creative | Separate message brief, design production, revisions and source files. | Screenshots included in the pitch but excluded from the fee. |
| Testing | Specify who prepares, publishes and reviews the experiment, with what data. | A guaranteed lift before anyone has seen the baseline. |
| People | Name the researchers, writers, designers and implementation owners. | An account manager whose only deliverable is forwarding your question. |
| Full commitment | Add setup fees, minimum term, tools, media, production and applicable taxes. | A monthly headline that conceals the amount you must commit. |
| Handover and exit | Record file ownership, account access, cancellation notice and remaining work. | A relationship that outlives its usefulness because nobody wrote an exit. |
Calculate what you actually commit
Total commitment = setup fee + recurring fees for the minimum term + required separate costs. Record optional costs separately, alongside taxes and currency assumptions. Then compare the outputs and responsibilities attached to that commitment.
Fictional example: 2,000 per month for three months plus a 500 setup fee commits 6,500 in the quoted currency before excluded costs. A fixed project at 4,000 may cover less work, more useful work or a different problem entirely. These numbers illustrate arithmetic; they are not market benchmarks or quotes from a provider.
Send the missing questions back
“Please confirm which listing fields receive new drafts, whether screenshot design is included, who publishes the changes, what evidence we receive and which editable files we keep. Please show the full minimum fee commitment and the cancellation terms.”
A provider that answers clearly makes comparison easier. If the answer is another deck about potential, you have learned something useful before paying for it. Use the full ASO proposal checklist to examine measurement and ownership.
Get a scope you can compare
At ASO Agency, you work directly with me, Gabriel Machuret. Send your listing and the decision you need help with. I’ll recommend a starting point and define the outputs, fee and handover before work begins.
Want an initial opinion on the listing? Request a free video teardown. You can also inspect the ASO services and public app audits first.