Agency evaluation · five lessons
Evaluate your ASO agency with evidence.
Five short lessons to inspect the report, request specific answers, prepare an experiment brief and review the exit terms. Use your own listing and proposal to decide whether the work deserves the next payment. Your budget should not need a séance to explain where it went. Read every lesson online without signing up.
The five lessons
Read in orderDay 1 · 12 minRead the ASO report. Find the decisions.Review an ASO report for evidence, listing changes and next decisions. Distinguish useful research from a monthly chart collection.Day 2 · 10 minAsk six questions. Keep the answers in writing.Ask your ASO agency six specific questions about the work, evidence, people and handover. Use the answers to clarify responsibilities.Day 3 · 25 minPlan one screenshot test. Make the question worth answering.Write a screenshot test hypothesis, define the audience and plan how to review the evidence. Check store eligibility and traffic before launch.Day 4 · 10 minRead the scope. Find the handover and exit.Review your ASO engagement for scope, asset ownership, access, renewal and handover responsibilities. Record the terms that need clarification.Day 5 · 15 minDecide what the next payment should buy.Compare ASO deliverables, evidence, team fit and handover before deciding whether to continue, change the scope or seek another provider.
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