Free course · five lessons · thirty days
Fire your ASO agency in 30 days. Or find out you should keep them.
Five short lessons, one a week, each under half an hour of your time. By the end you will have read your own report properly, forced six specific answers out of the agency in writing, run a store test yourself in the free tools, read the contract for the exit, and decided. Every lesson is also readable here right now.
The five lessons
Read in orderDay 1 · 12 minRead your own ASO report the way I wouldDay one of the free course: how to read the monthly report your ASO agency sends, find the one number that matters, and notice what is missing.Day 2 · 10 minAsk the six questions, in writingthe six questions to send your agency by email, why in writing, and how to read the answers.Day 3 · 25 minRun one test yourself, in the free toolsset up one first-screenshot test in Apple's Product Page Optimization or Google Play's store listing experiments, with one variable, and let it run.Day 4 · 10 minRead the contract for the exitthe four clauses in an ASO agency contract that decide how and when you can leave, and what you take with you.Day 5 · 15 minDecide, and what to do next either wayput the report, the answers, the test and the contract side by side, decide, and know what to do next whether you stay or leave.
Get it by email
Five
emails.
That’s it.
One lesson a week for five weeks, then nothing. No newsletter, no sequence, no ‘just checking in’. If you tell me which agency you are paying, day two’s questions arrive tailored to them.