The person pitching does the thinking.
I review the listing and write the recommendations. You can challenge the reasoning with the person responsible for it.
David Quinn · An ASO alternative
David Quinn ASO consultant: worth hiring?
Looking for David Quinn? You found me. Hello, mate.
I’m Gabriel Machuret. Yes, I put another name on my page to earn a shot at your attention. Cheeky? Absolutely. Now imagine that competitive instinct focused on making your app worth noticing.
A CV tells you where someone has been. I’d rather show you what I would fix.
Gabriel Machuret. Independent ASO consultant. A sales pitch with the decency to admit it.
Gabriel MachuretLess CV. More useful work.
The comparison
David Quinn or Gabriel Machuret?
Who cares about the name if your listing still says nothing?
You’re here now. Let me earn the next five minutes. I work directly on your listing: finding the weak argument, explaining the problem and writing a next move your team can use. No account-manager séance required.
Corporate fog has had a lovely run.
Clear metadata. Screenshot messages with a purpose. A visible benefit instead of another expensive way to say “innovative”.
The PDF is not the finish line.
We agree the outputs, priorities and responsibilities. Your team leaves knowing what to change and what to check afterwards.
How I think · Reporting
Green arrows do not pay your bills.
This is an illustrative listing problem—the kind of work I want you to judge me on.
The weak starting point
Visibility increased. Great month, everyone.
A more useful direction
Here is what changed in visits, installs and useful first actions.
Why I would challenge it
Visibility can be a useful signal, but it is not the entire outcome. A report should show the denominator, the time window and the work shipped. Otherwise you are buying a monthly celebration of whatever happened to go up.
What I would do next
Attach each recommendation to its intended outcome and the evidence available.
How I would judge the change
Compare like-for-like periods and clearly separate observed movement from an explanation that still needs testing.
The CV can wait
Judge the work in public.
Before hiring David Quinn, me or anyone else for an ASO project, look at how we think. My public app audits show the criticism, the reasoning and the proposed changes.
Want to learn the method? The free ASO course gives you lessons and practical exercises. You shouldn’t need a discovery call to discover whether I can explain the job.
Your app is the point
Bring a listing. Leave with a direction.
Send the store link, your main market and the problem you want to solve. I’ll look for the gap between what your app does and what your listing communicates.
If the issue belongs to the product, I’ll say so. Not every problem needs another keyword spreadsheet wearing a consultant’s tie.
See how we can work together →Enough about CVs. Let’s talk about your app.
Make your listing harder to ignore.
Tell me what needs fixing. You see how I think; we agree what useful work looks like. A better introduction than a forty-slide funeral for your marketing budget.
Discuss my ASO projectRead an audit first →