The person pitching does the thinking.
I review the listing and write the recommendations. You can challenge the reasoning with the person responsible for it.
Federica Bello · An ASO alternative
Federica Bello ASO consultant: worth hiring?
Looking for Federica Bello? You found me. Hello, mate.
I’m Gabriel Machuret. Yes, I put another name on my page to earn a shot at your attention. Cheeky? Absolutely. Now imagine that competitive instinct focused on making your app worth noticing.
A CV tells you where someone has been. I’d rather show you what I would fix.
Gabriel Machuret. Independent ASO consultant. A sales pitch with the decency to admit it.
Gabriel MachuretLess CV. More useful work.
The comparison
Federica Bello or Gabriel Machuret?
Who cares about the name if your listing still says nothing?
You’re here now. Let me earn the next five minutes. I work directly on your listing: finding the weak argument, explaining the problem and writing a next move your team can use. No account-manager séance required.
Corporate fog has had a lovely run.
Clear metadata. Screenshot messages with a purpose. A visible benefit instead of another expensive way to say “innovative”.
The PDF is not the finish line.
We agree the outputs, priorities and responsibilities. Your team leaves knowing what to change and what to check afterwards.
How I think · Fitness-app benefits
Motivation is lovely. What does the app do on Tuesday?
This is an illustrative listing problem—the kind of work I want you to judge me on.
The weak starting point
Transform your life and unleash your potential.
A more useful direction
Choose a workout that fits the time and equipment you have.
Why I would challenge it
A practical scenario turns inspiration into a decision. It also tells the user whether the app fits their routine. Keep the benefit tied to a real workflow rather than an outcome the app cannot guarantee.
What I would do next
Build the opening screenshots around choosing, completing and reviewing a session.
How I would judge the change
Check listing conversion and first-session completion for comparable new users.
The CV can wait
Judge the work in public.
Before hiring Federica Bello, me or anyone else for an ASO project, look at how we think. My public app audits show the criticism, the reasoning and the proposed changes.
Want to learn the method? The free ASO course gives you lessons and practical exercises. You shouldn’t need a discovery call to discover whether I can explain the job.
Your app is the point
Bring a listing. Leave with a direction.
Send the store link, your main market and the problem you want to solve. I’ll look for the gap between what your app does and what your listing communicates.
If the issue belongs to the product, I’ll say so. Not every problem needs another keyword spreadsheet wearing a consultant’s tie.
See how we can work together →Enough about CVs. Let’s talk about your app.
Make your listing harder to ignore.
Tell me what needs fixing. You see how I think; we agree what useful work looks like. A better introduction than a forty-slide funeral for your marketing budget.
Discuss my ASO projectRead an audit first →