The person pitching does the thinking.
I review the listing and write the recommendations. You can challenge the reasoning with the person responsible for it.
Luis Bueno · An ASO alternative
Luis Bueno ASO consultant: worth hiring?
Looking for Luis Bueno? You found me. Hello, mate.
I’m Gabriel Machuret. Yes, I put another name on my page to earn a shot at your attention. Cheeky? Absolutely. Now imagine that competitive instinct focused on making your app worth noticing.
A CV tells you where someone has been. I’d rather show you what I would fix.
Gabriel Machuret. Independent ASO consultant. A sales pitch with the decency to admit it.
Gabriel MachuretLess CV. More useful work.
The comparison
Luis Bueno or Gabriel Machuret?
Who cares about the name if your listing still says nothing?
You’re here now. Let me earn the next five minutes. I work directly on your listing: finding the weak argument, explaining the problem and writing a next move your team can use. No account-manager séance required.
Corporate fog has had a lovely run.
Clear metadata. Screenshot messages with a purpose. A visible benefit instead of another expensive way to say “innovative”.
The PDF is not the finish line.
We agree the outputs, priorities and responsibilities. Your team leaves knowing what to change and what to check afterwards.
How I think · In-house execution
Recommendations need an owner, mate.
This is an illustrative listing problem—the kind of work I want you to judge me on.
The weak starting point
Improve screenshots and localise the listing.
A more useful direction
Name the person writing, designing, reviewing and publishing each change.
Why I would challenge it
A recommendation nobody can execute is a decorative opinion. Constraints matter: design capacity, release timing and approval requirements determine what will actually ship. The plan has to fit the team doing the work.
What I would do next
Break each recommendation into an output, an owner and a review date.
How I would judge the change
Track implementation and its intended outcome separately so an unshipped idea is not mistaken for a failed test.
The CV can wait
Judge the work in public.
Before hiring Luis Bueno, me or anyone else for an ASO project, look at how we think. My public app audits show the criticism, the reasoning and the proposed changes.
Want to learn the method? The free ASO course gives you lessons and practical exercises. You shouldn’t need a discovery call to discover whether I can explain the job.
Your app is the point
Bring a listing. Leave with a direction.
Send the store link, your main market and the problem you want to solve. I’ll look for the gap between what your app does and what your listing communicates.
If the issue belongs to the product, I’ll say so. Not every problem needs another keyword spreadsheet wearing a consultant’s tie.
See how we can work together →Enough about CVs. Let’s talk about your app.
Make your listing harder to ignore.
Tell me what needs fixing. You see how I think; we agree what useful work looks like. A better introduction than a forty-slide funeral for your marketing budget.
Discuss my ASO projectRead an audit first →