Ask six questions. Keep the answers in writing.

Ask for a written review of the engagement. Keep it specific and give the team a reasonable response date. A call can clarify the answer; a written record helps both sides remember what was agreed after the reassurance has worn off.

The questions: What work was completed for each store and market? Who produced and approved it? What evidence informed those decisions? What can the performance comparison establish, and what remains uncertain? What work comes next, with which owners? Which files and responsibilities stay with our team at handover?

Read for examples, sources and ownership. “We continuously optimize” describes an aspiration. A dated copy draft, an annotated review or a test brief gives you something to inspect. If a person or approval is missing, ask who owns that task instead of guessing from the job title.

Good answers can reveal a useful team, a blocked approval or a scope that needs changing. Vague answers deserve follow-up. Neither a confident voice nor a long email establishes competence; the relevant work is what you need to assess.

Today’s task

• Send the six questions with a clear response date.
• Ask for a relevant existing work sample and its reasoning.
• Record the agreed owners and next actions.

Related: Use the printable country question cards · Inspect provider positioning and hiring questions · Why I am not an ASO agency