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App store conversion calculator

What would better conversion actually change?

Explore how a hypothetical conversion-rate change could affect downloads for a fixed number of listing visitors.

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Visitor tokens pass through a sculptural conversion machine and become download tokens.

Gabriel Machuret wearing an ASO Guru T-shirt, pointing to uncertainty bars on a comparison chart.

Measure with GabrielThree comparable install-change scenarios

01 · BringComparable visitors and scenario conversion rates

02 · MakeThree comparable install-change scenarios

03 · KeepExport the result. Own the next step.

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Put a number on the opportunity.

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Time periodTraffic source / denominator contextCurrency label

Comparable listing visitorsBaseline conversion (%)Conservative conversion (%)Middle conversion (%)Ambitious conversion (%)Assumed value per install (use 0 to omit)

Conservative · 21%

100 additional installs

2,000 → 2,100 installs

1.00 percentage points · 5.00% relative change

Middle · 22%

200 additional installs

2,000 → 2,200 installs

2.00 percentage points · 10.00% relative change

Ambitious · 25%

500 additional installs

2,000 → 2,500 installs

5.00 percentage points · 25.00% relative change

Percentage points subtract the two rates. Relative change divides that difference by the baseline. These are assumptions, not predictions. Visitors × rate / 100 gives installs.

View result as text

Result text

Hypothetical scenarios — not a forecast
Period: Unspecified
Traffic source: Unspecified
Visitors: 10000
Baseline: 20%
Value per install: 0 (currency unspecified)
Same traffic assumed; costs, retention and uncertainty excluded.

Conservative: 21%
Baseline installs: 2000
Scenario installs: 2100
Install change: 100
Percentage points: 1
Relative change: 5%
Incremental value: 0

Middle: 22%
Baseline installs: 2000
Scenario installs: 2200
Install change: 200
Percentage points: 2
Relative change: 10%
Incremental value: 0

Ambitious: 25%
Baseline installs: 2000
Scenario installs: 2500
Install change: 500
Percentage points: 5
Relative change: 25%
Incremental value: 0

Worked example · illustrative

Better decisions start before the results.

With 10,000 visitors, going from 20% to 22% means 200 extra installs in the scenario.

Gabriel’s take

That is 2 percentage points and a 10% relative increase. It is a scenario, not a forecast or a promised result.

Try it on your app

With 10,000 comparable visitors, moving from 20% to 22% means 200 additional installs in the scenario: 2 percentage points or 10% relative improvement.

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Know what the result means.

What this tool checks—and what it doesn’t

Outputs are scenarios, not forecasts. Keep traffic mix, period and metric denominator comparable; attributed value is a user-supplied assumption.

Where does my work go?

Text and images are processed in your browser. Research tools share a locally saved research project; listing tools share a separate listing project. Other text tools save drafts on this device when browser storage is available; the screenshot checker keeps files in memory only. Clearing browser storage can erase saved projects. Export important work.

Can Gabriel review the result?

Yes. Contact Gabriel with your listing and question to discuss the scope. Tool use is free; professional consulting is agreed separately. No data is automatically shared when you click Contact.

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