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App store conversion calculator
Explore how a hypothetical conversion-rate change could affect downloads for a fixed number of listing visitors.
200 additional installs in this scenario
2.00 percentage points · 10.00% relative change
Baseline: 2,000 installs. Scenario: 2,200 installs.
Formula: visitors × (scenario rate − baseline rate) / 100. Negative results represent a decrease. This assumes the same traffic and ignores costs, retention changes and uncertainty.
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How to use this tool
With 10,000 comparable visitors, moving from 20% to 22% means 200 additional installs in the scenario: 2 percentage points or 10% relative improvement.
What the result means
Outputs are scenarios, not forecasts. Keep traffic mix, period and metric denominator comparable; attributed value is a user-supplied assumption.
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Common questions
Does this predict rankings or downloads?
No. It helps with the specific task described above. Decisions still require product context, platform review and relevant performance evidence.
Do I need an account?
No. Use the tool immediately. Export your work before leaving; input contents are not stored by this site.
Continue with the method
Read the related practical guide →
Learn the complete workflow in the ASO course or ask about a professional audit.
Rules and sources
Rules checked 29 September 2026. Store consoles remain the final submission check; requirements may change.