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Interactive ASO audit checklist

Record evidence, distinguish problems from unknowns, and export an audit worksheet for your app.

App, store and market

Keep observations and assumptions separate. Record an owner or next action for anything you cannot verify. This worksheet is not saved when you leave; download it to keep your work.

1. Baseline and source mix

Have you recorded comparable dates, acquisition sources and metric definitions?

AssessmentEvidence, date, owner and next action

2. Relevant keyword targets

Does each priority term describe a need the current app fulfills?

AssessmentEvidence, date, owner and next action

3. Accurate metadata

Do title and supporting fields describe the released product and meet store requirements?

AssessmentEvidence, date, owner and next action

4. Clear opening screenshot

Can a new visitor recognize the app's main use case at phone size?

AssessmentEvidence, date, owner and next action

5. Current preview assets

Do screenshots match the released app, device and language?

AssessmentEvidence, date, owner and next action

6. Review evidence

Have you documented recurring themes and how the reviews were sampled?

AssessmentEvidence, date, owner and next action

7. Market readiness

Can the product and support team serve the markets being targeted?

AssessmentEvidence, date, owner and next action

8. Conversion evidence

Do you have the console data needed to assess download conversion?

AssessmentEvidence, date, owner and next action

9. Product outcomes

Can you connect acquired cohorts with activation, retention or value?

AssessmentEvidence, date, owner and next action

10. Next experiment

Is there an owned hypothesis with a metric and a decision rule?

AssessmentEvidence, date, owner and next action

View result as text

Result text — select and copy to keep a backup

ASO audit: 

Baseline and source mix: Unknown
Evidence / next action: 

Relevant keyword targets: Unknown
Evidence / next action: 

Accurate metadata: Unknown
Evidence / next action: 

Clear opening screenshot: Unknown
Evidence / next action: 

Current preview assets: Unknown
Evidence / next action: 

Review evidence: Unknown
Evidence / next action: 

Market readiness: Unknown
Evidence / next action: 

Conversion evidence: Unknown
Evidence / next action: 

Product outcomes: Unknown
Evidence / next action: 

Next experiment: Unknown
Evidence / next action:

If your browser blocks downloads, copy this text into a document.

How to use this tool

If you cannot access conversion data, mark it Unknown and record who needs to provide it. An unknown is not a failed audit check.

What the result means

This is a self-assessment worksheet. It does not fetch your app or produce a measured ASO score.

Your inputs stay with you

Text and images are processed in this browser. The tools do not send these inputs to a server or save them between visits. Download text results when offered to keep your work.

Common questions

Does this predict rankings or downloads?

No. It helps with the specific task described above. Decisions still require product context, platform review and relevant performance evidence.

Do I need an account?

No. Use the tool immediately. Export your work before leaving; input contents are not stored by this site.

Continue with the method

Read the related practical guide →

Learn the complete workflow in the ASO course or ask about a professional audit.

Rules and sources

Rules checked 29 September 2026. Store consoles remain the final submission check; requirements may change.