Ask them this · ASO agency in Ukraine
ASO agency in Ukraine: six questions before you sign.

- What exactly is ‘performance’ in the contract: positions, or installs? Put the definition in writing.
- Who chose the target keywords, and against which traffic data?
- Is the specialist on our account employed by you, or subcontracted?
- What does the base retainer buy on its own if no ranking moves?
- Which group services (SEO, PPC, analytics) will be proposed in quarter two?
- What decision does the semantic core make about our title? Who makes the rest?
Ask for a concrete example, then inspect the work. A confident answer still needs evidence. asoagency.com/ask/ukraine · Gabriel Machuret at ASO agency.