The person pitching does the thinking.
I review the listing and write the recommendations. You can challenge the reasoning with the person responsible for it.
Dave Bell · An ASO alternative
Dave Bell ASO consultant: worth hiring?
Looking for Dave Bell? You found me. Hello, mate.
I’m Gabriel Machuret. Yes, I put another name on my page to earn a shot at your attention. Cheeky? Absolutely. Now imagine that competitive instinct focused on making your app worth noticing.
A CV tells you where someone has been. I’d rather show you what I would fix.
Gabriel Machuret. Independent ASO consultant. A sales pitch with the decency to admit it.
Gabriel MachuretLess CV. More useful work.
The comparison
Dave Bell or Gabriel Machuret?
Who cares about the name if your listing still says nothing?
You’re here now. Let me earn the next five minutes. I work directly on your listing: finding the weak argument, explaining the problem and writing a next move your team can use. No account-manager séance required.
Corporate fog has had a lovely run.
Clear metadata. Screenshot messages with a purpose. A visible benefit instead of another expensive way to say “innovative”.
The PDF is not the finish line.
We agree the outputs, priorities and responsibilities. Your team leaves knowing what to change and what to check afterwards.
How I think · Search relevance
Ranking for the wrong thing is a very public waste of effort.
This is an illustrative listing problem—the kind of work I want you to judge me on.
The weak starting point
A meal-planning app targets every weight-loss query.
A more useful direction
Prioritise meal planning searches the product genuinely satisfies.
Why I would challenge it
A broad phrase may bring expectations your app cannot meet. The listing then spends its first seconds disappointing people. Start with the product's actual job and expand only where the experience supports it.
What I would do next
Audit the connection between each target query, metadata and the first-use experience.
How I would judge the change
Compare qualified acquisition and activation by available source segments, not just a ranking screenshot.
The CV can wait
Judge the work in public.
Before hiring Dave Bell, me or anyone else for an ASO project, look at how we think. My public app audits show the criticism, the reasoning and the proposed changes.
Want to learn the method? The free ASO course gives you lessons and practical exercises. You shouldn’t need a discovery call to discover whether I can explain the job.
Your app is the point
Bring a listing. Leave with a direction.
Send the store link, your main market and the problem you want to solve. I’ll look for the gap between what your app does and what your listing communicates.
If the issue belongs to the product, I’ll say so. Not every problem needs another keyword spreadsheet wearing a consultant’s tie.
See how we can work together →Enough about CVs. Let’s talk about your app.
Make your listing harder to ignore.
Tell me what needs fixing. You see how I think; we agree what useful work looks like. A better introduction than a forty-slide funeral for your marketing budget.
Discuss my ASO projectRead an audit first →