Agency evaluation · Lesson 5 of 5 · 15 minutes
Decide what the next payment should buy.
Bring together the report review, written answers, test brief and engagement terms. Compare the agreed work with the delivered work and the next problem your app needs solved. A chart alone cannot make the hiring decision. Neither can the quality of the agency’s lunch.
Continue when the team’s capabilities, reasoning and delivery fit the work ahead. If the relationship is useful but the scope is vague, propose clearer outputs, owners and review points. A monthly engagement can be sensible for ongoing work; the invoice should still have something specific to live for.
If the fit is poor, clarify the open questions and compare alternatives on the same brief. Plan any change around the agreement, approvals, assets and account access your team actually has. Do not ship a supposed test winner or change providers solely because a short-term chart moved or stayed flat.
Your next step may be a smaller project, a better handover, team training or a second opinion. Choose it because it answers the next question. The useful outcome is a team that understands the work and can explain what happens next, with fewer ceremonies around the monthly PDF.
Today’s task
- Choose whether to continue, clarify the scope or compare alternatives, with written reasons.
- Name the next outputs, owners and review points.
- Plan the handover and access responsibilities before any provider change.
Related: Get a free video teardown · Compare defined ASO project scopes · Compare an agency with a direct consultant · Why I am not an ASO agency
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Five lessons over five weeks, then nothing. If you tell me which agency you are paying, day two arrives tailored to them.