Research · Free · No signup

ASO Competitor Positioning Matrix

Stop copying the competition’s homework.

Compare competitor audiences, listing claims and creative approaches using your own recorded observations.

Use the tool ↓See a worked example

Distinct app-shaped tiles and audience pieces occupy separate areas on a comparison board, illustrating competitor positioning.

Gabriel Machuret wearing an ASO Guru T-shirt: comparing two options.

Research with GabrielA positioning comparison with evidence

01 · BringCompetitor listings and observations

02 · MakeA positioning comparison with evidence

03 · KeepExport the result. Own the next step.

Your workbench

Find your reason to be chosen.

Need an example? ↓

Research project · Saved in this browser. Export a backup to use it elsewhere.

Opening your local research workspace…

Worked example · illustrative

Evidence first. Spreadsheet second.

Three hiking apps lead with route discovery. Your product is a private journal for trips already completed.

Gabriel’s take

Compare the audience and promise, not just the repeated keywords. Your difference may be the reason to install.

Try it on your app

Load the fictional research example or import your own source material. Keep observations, interpretations and decisions separate; export the handover and project backup when ready.

Back to the tool ↑

Know what the result means.

What this tool checks—and what it doesn’t

The workspace organizes user-supplied evidence. It does not fetch live reviews, estimate search volume or predict keyword rankings.

Where does my work go?

Text and images are processed in your browser. Research tools share a locally saved research project; listing tools share a separate listing project. Other text tools save drafts on this device when browser storage is available; the screenshot checker keeps files in memory only. Clearing browser storage can erase saved projects. Export important work.

Can Gabriel review the result?

Yes. Contact Gabriel with your listing and question to discuss the scope. Tool use is free; professional consulting is agreed separately. No data is automatically shared when you click Contact.

Read the practical guide →

Keep the work moving