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ASO Keyword Research Workbench

A keyword list is not a strategy.

Import keyword candidates, map intent, document decisions and prepare approved App Store or Google Play metadata.

Loose topic tiles are sorted into research groups and mapped to store listing fields in a red workbench, illustrating the keyword research tool.
Gabriel Machuret wearing an ASO Guru T-shirt, sorting cards labelled trail, walk, hike and journal.
Research with GabrielAn evidence-led keyword shortlist
01 · BringKeyword candidates and product context
02 · MakeAn evidence-led keyword shortlist
03 · KeepExport the result. Own the next step.

Your workbench

Build a shortlist you can defend.

Need an example? ↓

Research project · Saved in this browser. Export a backup to use it elsewhere.

Opening your local research workspace…

Worked example · illustrative

Evidence first. Spreadsheet second.

A hiking journal could target hiking, trail diary and route planner. But it cannot plan routes.

Gabriel’s take

Reject route planner if the app does not deliver that promise. Relevance comes before a bigger spreadsheet.

Try it on your app

Load the fictional research example or import your own source material. Keep observations, interpretations and decisions separate; export the handover and project backup when ready.

Back to the tool ↑

Know what the result means.

What this tool checks—and what it doesn’t

The workspace organizes user-supplied evidence. It does not fetch live reviews, estimate search volume or predict keyword rankings.

Where does my work go?

Text and images are processed in your browser. Research tools share a locally saved research project; listing tools share a separate listing project. Other text tools save drafts on this device when browser storage is available; the screenshot checker keeps files in memory only. Clearing browser storage can erase saved projects. Export important work.

Can Gabriel review the result?

Yes. Contact Gabriel with your listing and question to discuss the scope. Tool use is free; professional consulting is agreed separately. No data is automatically shared when you click Contact.

Check the platform requirements

Store requirements can change. Confirm your final fields and assets in the relevant console.

Read the practical guide →

Keep the work moving

Your next useful step.

App Review Research Desk

Themes linked to their source reviews

Open tool →

ASO Competitor Positioning Matrix

A positioning comparison with evidence

Open tool →

Want a professional diagnosis?

Start with an audit. Find the priorities before buying more work.

See how I work →

Enough theory. Your app next.

Let’s fix what’s holding your listing back.

Send your app link, target market and the problem. We’ll start there.