Download your lesson workbook · Open the assignment tool →
Your ASO learning objective
Audit every screenshot claim against a verifiable product capability and resolve unsupported promises.
- Step 1Write what the claim implies
- Step 2Verify the supporting product behavior
- Step 3Approve, qualify or remove the claim
Build a claim-to-evidence chain
For every headline, identify what a reasonable visitor could conclude. Then specify the released product behavior that supports that conclusion. A screenshot showing an interface does not automatically prove every adjacent claim. ‘Keep a hiking journal’ needs a journal workflow; ‘always safe outdoors’ would imply a much broader promise the interface cannot establish.
Use real, current product screens for final store assets. Record the app version, screen state and any relevant eligibility conditions in the brief. If a feature is limited to a subscription or a particular device, make sure the creative does not create a misleading expectation. Ask the product owner to verify uncertain capabilities before the designer invests in final production.
Distinguish a mockup from evidence
The fictional Trail Notes project and the workspace's empty storyboard cards are planning aids. They are not screenshots of a released product. Replace placeholders with appropriate product captures for your own app. Keep illustrative imagery subordinate to the interface when the communication task depends on demonstrating how a feature works.
Treat numerical claims, rankings, awards and testimonials as separate review items. Record the source, scope, date and permission where relevant. If you cannot substantiate a claim, remove it or revise it to a supported description. A number placed on a beautiful creative becomes more noticeable, not more reliable.
Make unresolved work visible
Use the evidence field to distinguish verified proof from an open request. Write ‘Product owner to confirm offline access for this version’ rather than ‘offline works’. The handover should tell the team which assets can proceed and which need a decision. A brief with explicit gaps is safer and easier to complete than a polished document containing silent assumptions.
Worked example: Trail Notes
This fictional hiking-journal app is the teaching project. Treat the example as a reasoning exercise you can adapt to your own evidence.
- Original draft‘Works anywhere’ beside a hiking photo; no feature verification recorded.
- Revised proposal‘Revisit saved journal entries’ beside the current history screen, with the exact behavior confirmed by the product owner.
- Why it changesThe revision narrows the promise to the evidence. If offline viewing is genuinely supported and verified, a more specific offline message can be considered separately.
Your ASO assignment
- Review every storyboard card and write the likely visitor interpretation.
- Add an evidence reference and product version for each claim. Mark missing confirmation explicitly.
- Rewrite one unsupported or ambiguous claim and record who must approve the final wording.
Your handover and assessment criteria
Your work is ready for review when each deliverable below can be understood without a verbal explanation. Include the source or product reference, the decision owner and any unresolved evidence gap. If a reviewer cannot verify a claim, record the missing evidence before treating the proposal as approved.
- Deliverable 1Claim-to-evidence table
- Deliverable 2Approved wording and product references
- Deliverable 3Open approvals with owners
Check your understanding
Can you use a proposed feature screen because it looks more compelling than the current app?
Read the interpretation
A planning concept can appear in an internal brief if clearly identified. Do not present it as a current product capability in final listing assets. Verify the released experience and applicable store requirements before submission.
Record your progress
Mark this lesson complete after checking your assignment against the handover criteria. Progress stays in this browser, separately from your tool project.
Sources and further reading
Platform references checked 30 September 2026.