Decide what local expertise needs to cover
A provider’s location alone does not establish its experience with your audience. Ask for relevant store and language examples, the people responsible for the work and the local review process. If your business is based in Nigeria but targets other markets, make those target markets explicit in the brief.
Questions for an ASO provider in Nigeria
- How does your plan address app size, permissions and data cost on a budget Android device?
- What establishes trust in our first screenshot for a user who has been burned by a loan-app scam?
- Which Nigerian apps have you ranked on Play with organic changes only, and what did retention do?
- Is the keyword field built from how Nigerians search, or from a tool’s English suggestions?
- Do you or your resellers include installs or reviews under any name? Put it in writing.
- Is ASO your core business or a page next to social media?
Open the printable question card for Nigeria. Use it during the call and record the actual answers.
Compare the price against the work
Ask for a current scoped quote with the currency, taxes, stores, markets and outputs specified. Fees depend on the research, copy, design, translation, advertising and ongoing operations included. Separate those tasks before comparing proposals.
The ASO pricing guide explains total commitment, and the proposal checklist helps identify missing responsibilities.
When a local team may be useful
Look for a local team when language review, production coordination, relevant market knowledge or your procurement needs make that support valuable. Ask what is actually included and inspect a work sample for a comparable task.
When to compare a direct consultant
If you need a listing diagnosis, keyword decisions, a rewrite or training, a defined project with me may fit. We agree the target market and any native-language or production responsibilities before starting. The work is delivered directly, with any market-specific review assigned in the scope.
See how I work at ASO Agency, the ASO services, market and localization planning and agency-versus-consultant comparison.
Questions before choosing
Must the provider be based in Nigeria?
That depends on the work. Relevant market experience, native review where needed, clear communication and named responsibilities matter more than a location label alone.
Can one scope cover several countries?
Yes, when the proposal names the markets, language work, approval process and maintenance responsibilities. Start with the markets your product can serve well.
What if I only need a second opinion?
Start with the listing and a specific question. You can request a review without deciding to replace your existing team.
Compare nearby markets
Read the editorial methodology for the distinction between public observations, opinion and private results.