Work directly with Gabriel

ASO localization. Translate the value, not just the words.

A translated listing can be perfectly fluent and completely wrong for the market. The invoice will not notice. I help choose where to expand, what people in that market are looking for and how the copy and screenshots need to change before you pay for production.

Get my localization scope

The outputs, fee and handover agreed upfront. Work directly with Gabriel.

A paper globe unfolds into different local scenes, illustrating ASO localization.

The diagnosis

Is this where your listing hurts?

You are considering another market, but have no clear evidence for the priority, search intent or local message. Start with a market and listing plan before commissioning translations that your product or audience cannot support.

Tell me what’s going wrong ↗

The handover

What lands besides the invoice

  • A market shortlist with a reason for the rollout order

  • A local keyword and messaging research brief

  • A checklist for screenshot adaptation, product readiness and native review

  • A phased publication and maintenance plan with named owners

We agree the stores, markets, outputs and review rounds before work starts.

The actual work

Diagnose. Fix. Hand it over.

  1. Prioritize markets

    Review the available market evidence, product constraints and business goals. Make tradeoffs explicit rather than translating into every available language.

  2. Define adaptation work

    Create a brief covering local search language, messaging, screenshot context and product readiness. Native-language review is identified and agreed as a separate responsibility when needed.

  3. Plan a maintainable rollout

    Set owners for review, publication and future updates. Define what will be measured and what evidence would justify expanding further.

Inside the work

A deliverable, not a séance.

Illustrative recommendation: delay a listing translation until the product supports the units and content its new audience expects, then validate the complete localized journey.

An illustration of the work. Your project starts with your own app and evidence.

Before the invoice

The work, the fee and the exit.

I’ll agree the deliverables, responsibilities, fee and schedule with you before work begins. A focused project is fine. Monthly management is optional.

This page describes planning and coordination. It does not imply native fluency in every language or include translation production without an agreed provider and scope.

What to send me

  • Current markets and language support
  • Evidence of demand or existing usage
  • Translation/review resources and support constraints

The small print, readable

Questions before we start

Is this a translation service?

The focus is market selection and the listing adaptation brief. Translation and native-language review are assigned to an agreed provider.

Can we begin with one market?

Yes. A focused pilot helps you check the product experience, local message and workload before expanding further.

Do I need to give you console access?

A public listing review can start with a URL. Performance diagnosis needs relevant reports or agreed access. We decide what is needed for your question before the project starts.

Your turn

Get my localization scope

Your store link and main question are enough to start. Include the priority market if you know it.

I’ll recommend a starting point and explain the scope, fee and information needed. No account-manager relay race.

Replies come from Gabriel, usually within a working day.

Prefer to do the surgery yourself?

Browse related lessons and tools

Enough theory. Your app next.

Let’s fix what’s holding your listing back.

Send your app link, target market and the problem. We’ll start there.