Work directly with Gabriel

iOS App Store optimization. Make every field earn its rent.

Your App Store listing has seconds to explain why the app belongs on someone’s phone. “Innovative solution” can spend those seconds in the bin. I connect relevant keyword choices, your app name, subtitle and screenshot messages into a listing your team can review and publish.

Get my iOS listing scope

The outputs, fee and handover agreed upfront. Work directly with Gabriel.

Discarded listing pieces travel toward a clearer app storefront on a red carpet.

The diagnosis

Is this where your listing hurts?

Your keyword list looks impressive, but the app name is vague and the opening screenshots could belong to six competitors. This project turns the research into actual listing copy and clear creative direction for one priority market.

Tell me what’s going wrong ↗

The handover

What lands besides the invoice

  • A keyword shortlist explaining the intent and reason for each choice

  • Draft app name, subtitle and agreed supporting metadata

  • A screenshot-message outline connecting the promise with product proof

  • A change log and handover explaining what to publish and review

We agree the stores, markets, outputs and review rounds before work starts.

The actual work

Diagnose. Fix. Hand it over.

  1. Map the opportunity

    Agree the primary use case, audience and storefront. Build a keyword rationale from available evidence and identify where the current listing leaves the proposition unclear.

  2. Prepare the listing

    Draft name, subtitle and supporting text with field constraints in mind. Connect the text with the screenshot message and document any custom-page needs separately.

  3. Coordinate and learn

    Agree who submits the changes and who owns creative production or tests. Keep a change log and an interpretation plan so the team can learn from the rollout.

Inside the work

A deliverable, not a séance.

Illustrative deliverable: a before/after metadata table with the intended user question, evidence and reason for each change. It is a decision record, not a promise of a particular position.

An illustration of the work. Your project starts with your own app and evidence.

Before the invoice

The work, the fee and the exit.

I’ll agree the deliverables, responsibilities, fee and schedule with you before work begins. A focused project is fine. Monthly management is optional.

Apple Ads management, design production, native translation and ongoing experimentation are not assumed to be included. The agreed scope states who does each task.

What to send me

  • iOS app URL or launch draft
  • Target storefront and language
  • Product capabilities and claims that can be substantiated

The small print, readable

Questions before we start

Will I receive finished listing copy?

The agreed project can include metadata drafts ready for your review. The proposal names the fields, storefronts and review rounds.

Do you design and upload the screenshots?

Screenshot messaging and creative direction can be included. Design production and publishing have named owners in the agreed scope.

Do I need to give you console access?

A public listing review can start with a URL. Performance diagnosis needs relevant reports or agreed access. We decide what is needed for your question before the project starts.

Your turn

Get my iOS listing scope

Your store link and main question are enough to start. Include the priority market if you know it.

I’ll recommend a starting point and explain the scope, fee and information needed. No account-manager relay race.

Replies come from Gabriel, usually within a working day.

Prefer to do the surgery yourself?

Browse related lessons and tools

Enough theory. Your app next.

Let’s fix what’s holding your listing back.

Send your app link, target market and the problem. We’ll start there.