The games-only agency
AppAgent. Excellent for games, and honest that it is games only.
ASO agencies in the Czech Republic · September 2026
ASO agency the Czech Republic: one famous games agency and a market of studios that build.
The Czech Republic has a strong games industry, a strong software outsourcing sector, and one app marketing agency that the rest of the world has heard of: AppAgent in Prague, which works only with mobile games and has Supercell and Netflix Games on the client list. If you are a game studio, that is relevant. If you are anything else, the Czech market offers dev studios with an ASO page and not much more. Here is what that means.
Thinking about a Czech ASO agency? Let me explain the one that exists and the ones that do not.
Gabriel Machuret · September 2026Prague is a games town. Between the studios, the middleware companies and the outsourcing firms, the Czech Republic punches far above its size in mobile games, and it produced the one app marketing agency in Central Europe with a genuine international reputation. AppAgent, founded in 2016, works exclusively with mobile games, has been named App Marketing Agency of the Year, and has supported more than 150 titles across strategy, creative and growth. If your app is a game, AppAgent is on any sensible shortlist and I have reviewed it individually on this site. If your app is not a game, they will tell you as much, and the rest of this page is about what is left.
What is left is the software house. Czech engineering is excellent and inexpensive by Western standards, and Prague and Brno are full of studios that build apps for German, British and American clients. Most have a marketing tab, and most marketing tabs mention App Store Optimisation. What a software house sells as ASO is what software houses sell everything as: a sprint, a deliverable, a velocity. That is the wrong cadence for a store that responds to a decisive change over weeks and then needs to be left alone. And when the firm that built your app also does your ASO, every listing conversation has a rebuild available.
The second pattern is the games instinct applied where it does not belong. The Czech marketing talent that exists learned on games, where ASO is dominated by creative testing at volume, localisation across thirty storefronts, and a paid budget behind everything. Those instincts are excellent for a studio with a live-ops title. They are the wrong instincts for a fintech, health or productivity app whose installs come from search and whose listing needs a considered claim and a keyword architecture, not a creative pipeline.
The third pattern is the German overflow. Czech apps aiming at Western markets often hire Berlin agencies, and Berlin brings the framework consultancy model: discovery, workshops, the ASO Stack, a consultant behind a partner. Read the Germany page on this site for what that costs.
The fourth is the in-house reality. The Czech companies that have solved ASO, the games studios and a few scale-ups, did it in-house, and the people who did it are not for hire by the month.
Against that: one consultant who does not build and does not need you to be a game. A teardown of your listing in the markets your installs come from, which for most Czech apps is Germany, the UK and the US. A rewrite with a considered claim. One test. A handover with dates. If your product is the problem I will say so, and I have nothing to sell you for it.
To be fair to the Czech market: if you are a game studio with a live-ops title and a continuous creative pipeline, AppAgent is one of the best places in the world to buy that, and the Czech studios’ engineering is genuinely excellent for building. If your app is not a game and your listing is the problem, there is no Czech agency for that. Send me the listing and I will show you what it needs.
Whatever ASO agency in the Czech Republic you are talking to, the questions are the same: what ASO services actually contain, what they should cost, and whether you need an agency or a consultant at all. The individual agency reviews cover the named players.
01 — What you will actually find when you search
What the first page of results actually containsThe software house with a marketing tab
Prague and Brno studios that built your app and would like to build the next version.
The games marketer for hire
Creative volume and localisation instincts, applied to a fintech.
The Berlin agency across the border
Frameworks, workshops, and a consultant behind a partner.
The digital agency with an ASO page
SEO and PPC shops applying Google instincts to a store.
The in-house team
At the studios and scale-ups. Not for hire.
02 — What ASO costs in the Czech Republic, honestly
Typical local rates · illustrative, not quotesTypical agency in the Czech RepublicGabriel, direct
Monthly retainerCZK 60,000–150,000 (≈ $2,600–$6,500); more at AppAgentNone. Fixed fee, one engagement.
12-month totalCZK 720,000–1.8MUS$9,500
Who they serveGames, or whoever they built an app forAny category, one app at a time
CadenceSprints, or a creative pipelineOne change, then the stores’ response time
If your product is the problemA feature sprintI say so. I have nothing to build.
What you own afterA Jira board or a folder of creativesThe keyword map, the test log, the training
Czech fees are good value for engineering and for games creative. For a non-game app with a listing problem, there is no local vendor whose instincts fit the job.
03 — Six questions to ask any Czech ASO agency
Take these to the first call- Our app is not a game. Which non-game listings have you ranked with organic changes only?
- Is ASO your core business, or a marketing tab on a software house?
- How often will you change our listing, and how does that match the stores’ response time?
- If you built our app, will you commit in writing to not proposing development work inside an ASO engagement?
- What is the claim in our first screenshot, and what is the hypothesis?
- When the engagement ends, what does our team run on its own?
04 — Agencies in the Czech Republic I have reviewed
Full reviews, one per agency05 — Should you hire an ASO agency in the Czech Republic?
Honest answer: depends who you areAvoid if
Your app is not a game and the agency’s instincts areThe agency is a software house with a marketing tabThe listing is being changed on a sprint cadenceYou want advice from someone with nothing to buildHire locally if
You are a game studio with a live-ops title and a creative pipeline to keep busyYou need excellent, inexpensive engineering and a light marketing pass from the same vendor for nowYou have found a genuine practitioner and verified their non-game workFree teardown
Send me
the Prague
proposal.
I will tell you whether the instincts behind it fit your category, separate the sprint from the store work, and quote the listing work as a fixed fee. If you are a game and AppAgent is the right call, I will say so.
Objections
“We are a game. Should we hire AppAgent?” +
For creative production and games growth, they are excellent and honest about their focus. Read the review on this site for the fee breakdown; the retainer funds a studio bench.
“We are not a game. Who in Prague does ASO?” +
Nobody as a core discipline. The software houses will sell it as a sprint, and the games marketers will sell it as a creative pipeline. Neither fits.
“Czech engineering is excellent. Doesn’t that transfer?” +
To reliability and process, yes. Not to knowing what your title should say or waiting six weeks before changing it again.
“Should we go to Berlin instead?” +
Read the Germany page first. Berlin sells frameworks on a consulting cadence, and the fee reflects it.
ASO agency in the Czech Republic? Read this first.Free teardown