ASO agency Ireland: Apple and Google’s neighbours, and a market with no one selling the stores.

Ireland is a paradox for app marketing. Apple’s European headquarters is in Cork. Google’s is in Dublin. So are Meta’s, TikTok’s, and a long list of the platforms that decide how apps get discovered. A remarkable number of people in the country understand how the stores work from the inside, because they worked at the companies that run them. And almost none of that knowledge is for sale as a service, because the people who have it are employed by the platforms, bound by confidentiality, or have moved on to in-house roles at the scale-ups that grew up next door.

The agencies that exist grew up serving the multinationals and the enterprise brands around them. Dublin digital agencies are excellent at performance media, content, SEO and enterprise account management, and they price for the clients they were built for. When those clients asked for ASO, the agencies added a page, staffed it from the performance or SEO team, and applied the instincts they had. The instincts were Google’s, or a media buyer’s, and the store is neither.

The second Irish pattern is the ex-platform credential. Some Dublin consultants and agencies lead with having worked at Apple or Google. I address this on the UK page and it applies here with more force: marketing or partnerships roles at a platform do not come with a map of the ranking algorithm, and the people who do have that map are not doing sales calls. The credential tells you someone knows how the company works. It does not tell you what your title should say.

The third pattern is the UK overflow. London agencies pitch Ireland as a natural extension, and for many Irish apps a London agency is the closest specialist. That brings London prices, London award culture and London full-funnel retainers, with Ireland as a second market on the account plan.

The fourth is the enterprise cadence. Irish agencies built for multinationals run engagements like enterprise projects: procurement, discovery, stakeholder workshops, quarterly reviews. For a fintech or health app with one listing, that is a quarter of overhead to reach a rewrite.

Against that: one consultant with no platform credential to sell and no enterprise cadence. A teardown of your listing in the markets your installs come from, which for most Irish apps is the UK and the US. A rewrite. One screenshot test. A handover with dates. The fee is fixed and a fraction of a Dublin or London retainer.

To be fair to Ireland: if you need performance media, content and enterprise account management from a team that understands how the multinationals buy, Dublin agencies are genuinely good at exactly that. If you need your listing to rank, the knowledge you want is inside the platforms and not for sale, and the next best thing is one person who has watched the stores respond to a thousand listings. Send me the listing and I will show you what it needs.