ASO AgencyHealth & wellbeing · US iPhone listing
Does their ASO suck?
Listing creative score · first three captured iPhone screenshots
4/10Recognisable. Not convincing.
MyFitnessPal opens with a leadership claim and nutrition labels floating over lunch. The next frame adds ingredient records. Neither shows the person checking a portion or saving the entry. The effortless part is mostly implied.
Gab’s verdict · 4/10Gabriel Machuret
One storefront, one language and a dated capture. This is an independent editorial audit, not a client case study.
Gab’s take · Five criteria. Two points each.
The nutrition information makes the tracking purpose understandable. Keep that clarity. The missing piece is the logging and review action, not a reason to pretend the whole listing is useless. Show one input, a readable portion check and the saved result. Keep sample data clearly labelled. A photograph surrounded by numbers is not proof of accurate or effortless tracking.
Food and nutrition information establishes a relevant tracking use case. The number-one claim still distracts from a specific logging benefit.
Nutrition data appears without capture, correction or saving.
Split food imagery and small nutrient labels weaken standalone clarity.
The food and nutrient views introduce related tracking information, but the repeated output leaves the input-and-review process incomplete.
Numbers and leadership claims do not establish accuracy or ease.
0: not earned · 1: useful but incomplete · 2: clearly demonstrated. Judged on the dated opening creative; public metadata provides context. These points assess creative execution, not private conversion or ranking performance. Read the scoring criteria · See all ten verdict levels
Inspect the numbered original, read the problem, then compare the proposed fix. The publisher’s creative stays unchanged.
What the visitor sees → what I’d change
Look at the original: A food photograph carries nutrient labels beneath a category-leadership claim.
Why I’m flagging it: A category claim and nutrient labels hide the actual input.
Lead with a food-entry action and a specific logging benefit.
What the visitor sees → what I’d change
Look at the original: The shared composition adds food-entry cards with portions and calorie values.
Why I’m flagging it: Ingredient cards show values without a correction or save step.
Enlarge the portion review and adjustment controls.
What the visitor sees → what I’d change
Look at the original: An actual summary interface shows how logged information can be reviewed.
Why I’m flagging it: The report does not complete the preceding example.
Show the same meal's saved entry and its actual summary update.
Proposed copy for discussion. These are not current listing fields or tested winners.
Observed listing
AI Nutrition & Macros Tracker
Proposed alternative
Log food. Review your macros.
Name 29/30 · Subtitle 29/30 charactersRetain the familiar descriptive name and make the subtitle describe two observable tasks. This focuses on workflow rather than implying that automation removes the need to check an entry.
The tradeoff: The alternative removes explicit AI positioning and may underrepresent assisted logging for users seeking it. Validate that acquisition intent and current entitlements before deciding whether task clarity deserves the limited subtitle space.
Read the sequence from top to bottom on mobile, left to right on desktop. These are message-layout sketches, not screens from MyFitnessPal or tested results.
Proposed headline
Put this in the frame: A verified current entry workflow, with the actual input method and access context shown.
Why it earns the space: Explain the starting action rather than implying that a photo alone guarantees exact information.
Proposed headline
Put this in the frame: The real review/edit controls before saving, using clearly illustrative data.
Why it earns the space: Make the user’s checking step visible and avoid promising nutritional precision from the creative.
Proposed headline
Put this in the frame: The current summary corresponding to the example entries, without a promised health outcome.
Why it earns the space: Connect the inputs to a useful record while keeping illustrative goals distinct from advice.
The test: Does an explicit input-and-review opening pair convert better than the current food-and-nutrient composition? The sketch gives the designer a direction; the actual product and access conditions decide what can ship.
Bring the listing. I’ll help you decide what to keep, what to fix and what to test.
Observed competitor metadata
Food Tracker for Weight Loss
Lose It! names calorie counting and food tracking, with a weight-loss-oriented subtitle.
The lesson: Compare the logging job without borrowing outcome promises that this public evidence cannot substantiate.
Observed competitor metadata
Nutrition, macro, diet tracker
Cronometer pairs calorie counting with nutrition, macros and diet tracking.
The lesson: Nutrition terminology is shared across the category. The clarity of input and review can be a more useful distinction.
Observed competitor metadata
Food Diary & Macro Tracker App
Lifesum includes AI calorie counting, a food diary and macro tracking in its metadata.
The lesson: An AI label does not explain accuracy, access or the user’s checking role; show those workflow details where relevant.
Intent candidates grounded in the listing—not fabricated search-volume or difficulty scores.
Visitor’s job: Record food and inspect a running summary.
Evidence: The observed name and the third screenshot establish counting and nutrition reporting.
Decision: Research the user’s logging job and vocabulary without assuming a weight-loss goal for every visitor.
Visitor’s job: Review the composition of recorded meals.
Evidence: The third frame explicitly displays macro proportions and a food list.
Decision: Validate this intent against the actual product and avoid presenting sample targets as universally appropriate.
Visitor’s job: Reduce manual work when recording a meal.
Evidence: The name/subtitle and food-recognition-like creative invite investigation of assisted logging.
Decision: Confirm the exact current feature, plan and review steps before making speed or accuracy claims; the stills alone do not verify the mechanism.
The unseen keyword field may already cover some of these terms. Build an evidence-backed keyword shortlist before making a metadata change.
Three 2024–2025 accounts were selected for repeat entry, setup effort and portion flexibility. They are positive overall but contain specific research questions. They do not establish current feature availability, nutritional accuracy, current price or health outcomes.
Sample: 3 selected accounts from 8 displayed reviews. Dates: 17 July 2024–11 August 2025. No sentiment percentage is calculated.
16 April 2025 · 5/5 stars
“food favorites”
An April 2025 reviewer valued reusing food entries and described meal-planning features.
What I’d investigate: Investigate repeat logging and plan access. Their reported value does not verify current pricing or health effectiveness.
Listing review source · Review ID 1254962003717 July 2024 · 5/5 stars
“a bit of work”
A July 2024 reviewer described initial setup effort becoming easier with continued use.
What I’d investigate: Test whether the listing honestly explains the input/reuse workflow; do not reuse their personal weight account as an outcome promise.
Listing review source · Review ID 1150424324511 August 2025 · 5/5 stars
“half of a portion”
An August 2025 reviewer requested more flexible family portions in meal planning.
What I’d investigate: Verify current portion controls and separate meal planning from the core logging workflow before changing acquisition copy.
Listing review source · Review ID 13003257698A displayed review can be old, unusually positive or internally inconsistent with its star rating. These accounts suggest questions; they do not establish current defects or typical customer experience. Use the Review Research Desk to keep evidence and interpretation separate.
A category claim and nutrient labels hide the actual input.
Deliverable: Lead with a supported food-entry action and a specific logging benefit.
Creative brief and current-product checkIngredient cards show values without a correction or save step.
Deliverable: Enlarge the supported portion review and adjustment controls.
Creative brief and current-product checkThe report does not complete the preceding example.
Deliverable: Show the same meal's saved entry and its actual supported summary update.
Creative brief and current-product checkDoes an explicit input-and-review opening pair convert better than the current food-and-nutrient composition?
Check Apple’s current product page optimization guidance and custom product page guidance before configuring a test. Write your experiment brief.
1–3: thumbs down · 4–6: thumbs up and down · 7–10: thumbs up
The basics need a serious rethink.
Too many obvious things have been left unfinished.
There is a useful product here. The listing needs to show it.
Some basics work, but the opening wastes attention and under-explains the benefit.
There is usable creative here, but too much of the sales argument is left to the visitor.
Real strengths, undermined by meaningful gaps in the opening story or execution.
A clear, useful demonstration with specific refinements still needed.
The main promise is clear and supported. Refinement matters more than reinvention.
Clear positioning, thoughtful choices and very few loose ends.
An unusually clear, convincing storefront worth learning from.
An editorial verdict on the captured storefront, not a measured ASO score or an assessment of an agency’s private work.
No private analytics, search-rank dataset or internal keyword field was supplied. Review quotations are short excerpts; explanations are our summaries. App names and screenshots belong to their respective owners. We are not affiliated with MyFitnessPal. Read our editorial methodology.
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