Free specialist ASO course · 10 lessons
ASO keyword research and metadata course
Build a defensible keyword proposal from product evidence, customer language and competitor observations. Ten practical lessons take you from a scoped research question to approved metadata and a professional handover.
Your final deliverable
A research pack containing original candidates, source references, customer-language themes, competitor observations, approved metadata, reasons for exclusions and remaining evidence gaps. You will carry the proposal into Listing Studio for review with your creative assets.
Research on your own app
Bring your product knowledge, public listing observations and a review sample you can use. Or load the fictional Trail Notes example in the tools. No paid platform is required. Allow roughly eight to nine hours including assignments; collecting new evidence may take longer.
Three connected research tools
- Keyword Research Workbench: preserve candidates, map intent and document metadata decisions.
- App Review Research Desk: filter imported reviews, assign themes and trace findings to original text.
- Competitor Positioning Matrix: compare observed claims, evidence, audiences and creative approaches.
The tools share one locally saved research project. Export backups for portability. Metadata transfers show the destination and changed fields before confirmation.
ASO Keyword Research: Define Your App, Audience and Locale
Write a research brief that ties keyword decisions to one audience, a released product and a specific store locale.
Open lesson →Lesson 2 · 50 minutes with practiceASO Keyword Candidates: Build a Traceable Research List
Collect candidate terms with enough provenance to reconstruct where each idea came from and why it deserves investigation.
Open lesson →Lesson 3 · 60 minutes with practiceApp Review Analysis for ASO: Find Customer Language
Turn a documented review sample into customer-language themes while retaining the original evidence and its limitations.
Open lesson →Lesson 4 · 50 minutes with practiceASO Competitor Research: Compare Claims and Evidence
Compare competitor positioning without mistaking visible listing claims for verified demand or product performance.
Open lesson →Lesson 5 · 45 minutes with practiceASO Keyword Mapping: Group Search Intent and User Needs
Group candidates by the job behind the query and identify which groups the released app can credibly serve.
Open lesson →Lesson 6 · 55 minutes with practiceASO Keyword Prioritization: Evaluate Relevance and Evidence
Prioritize a defensible shortlist while keeping imported metrics separate from relevance judgments and missing evidence.
Open lesson →Lesson 7 · 60 minutes with practiceApp Store Keyword Optimization: Draft Title, Subtitle and Keywords
Draft an App Store name, subtitle and keyword field that communicate the product and preserve the reasoning behind term placement.
Open lesson →Lesson 8 · 55 minutes with practiceGoogle Play ASO Keywords: Write Natural Listing Copy
Adapt approved research into clear Google Play listing text instead of copying an App Store keyword-field format.
Open lesson →Lesson 9 · 45 minutes with practiceASO Metadata Review: Compare Coverage and Resolve Gaps
Review the proposal against its research record and separate completeness checks from evidence of performance.
Open lesson →Lesson 10 · 50 minutes with practiceASO Keyword Research Handover: Deliver Approved Metadata
Deliver a research pack another person can verify, use in production and revisit without reconstructing your reasoning.
Open lesson →What each lesson contains
Detailed instruction, a worked example, three instructional diagrams, an ASO assignment, handover criteria, a self-check and a downloadable workbook. Completion is self-recorded; the assessment is whether another person can reconstruct and verify your decisions from the finished pack.
Sources and limits
Platform references were checked on 30 September 2026 and are linked in the relevant lessons. Trail Notes, Route Beacon and their review samples are fictional teaching material. Imported metrics remain user-supplied evidence; the tools do not invent search volume, rank predictions or automated sentiment scores.
Continue the workflow
Use the screenshot optimization mini-course to turn your positioning into a creative proposal, or the complete 60-lesson ASO course for broader foundations. For feedback on your actual project, explore ASO audits and team training.