ASO AgencyProductivity · US iPhone listing
Does their ASO suck?
Listing creative score · first three captured iPhone screenshots
4/10Recognisable. Not convincing.
Notion opens with a person at a laptop, then shows a home and a wiki. Notes, tasks and AI are in the name. The phone's first useful action is still waiting for permission to enter the presentation.
Gab’s verdict · 4/10Gabriel Machuret
One storefront, one language and a dated capture. This is an independent editorial audit, not a client case study.
Gab’s take · Five criteria. Two points each.
The pages make the organisation purpose understandable. Keep the restrained identity. The opening needs a more concrete mobile job so newcomers see what they can do rather than just how neatly it can be arranged. Replace the illustration-led introduction and repeated page hierarchy with one capture-to-use example. Enlarge the relevant content. Broad organisation language is not enough to explain why a newcomer should start here.
The organised workspace communicates a relevant information-management benefit, though the expansive promise needs a specific mobile example.
Workspace pages appear without a completed mobile action.
Small nested lists repeat a restrained but flat composition.
The page views add related workspace context, but repeat hierarchy more than they demonstrate a completed action.
The advertised task and AI distinction is not demonstrated in this sample.
0: not earned · 1: useful but incomplete · 2: clearly demonstrated. Judged on the dated opening creative; public metadata provides context. These points assess creative execution, not private conversion or ranking performance. Read the scoring criteria · See all ten verdict levels
Inspect the numbered original, read the problem, then compare the proposed fix. The publisher’s creative stays unchanged.
What the visitor sees → what I’d change
Look at the original: The image introduces an organisation promise without showing the phone interface.
Why I’m flagging it: A laptop illustration supports an unspecific life promise.
Lead with one actual mobile note or task action.
What the visitor sees → what I’d change
Look at the original: A populated home screen shows a range of personal pages and favourites.
Why I’m flagging it: Pages and favourites show structure without a useful result.
Zoom into a recognisable item being captured or changed.
What the visitor sees → what I’d change
Look at the original: The wiki organises links into several life areas.
Why I’m flagging it: Nested links add another organisation view rather than momentum.
Complete the same note-to-task or retrieval story.
Proposed copy for discussion. These are not current listing fields or tested winners.
Observed listing
Plan, organize, track projects
Proposed alternative
Capture ideas. Organize work.
Name 24/30 · Subtitle 29/30 charactersRetain the existing name and try a subtitle built around a starting action and its purpose. The hypothesis is better first-use comprehension, not guaranteed additional indexing or demand.
The tradeoff: The alternative removes explicit project tracking from the subtitle and still does not explain AI entitlement. Compare it with project-oriented visitor language and confirm every demonstrated mobile action before release.
Read the sequence from top to bottom on mobile, left to right on desktop. These are message-layout sketches, not screens from Notion or tested results.
Proposed headline
Put this in the frame: A current iPhone workflow creating one short note in a real workspace.
Why it earns the space: A specific beginning makes the larger organisation promise easier to believe.
Proposed headline
Put this in the frame: The saved note inside one useful project or personal page, with a clear relationship to frame one.
Why it earns the space: Connect the input to the organised result instead of showing unrelated finished dashboards.
Proposed headline
Put this in the frame: Verified mobile search retrieving that same note; use AI only if the demonstrated capability and access are confirmed.
Why it earns the space: Show a complete useful loop, not a catalogue of workspace possibilities.
The test: Does a mobile capture demonstration in frame one communicate a clearer reason to install than the illustration-led opening? The sketch gives the designer a direction; the actual product and access conditions decide what can ship.
Bring the listing. I’ll help you decide what to keep, what to fix and what to test.
Observed competitor metadata
Tasks, memo & lists organizer
Evernote puts notes and notebooks beside AI in its name and everyday organisational tasks in its subtitle.
The lesson: Compare how quickly each opening makes the note-taking job understandable, not whose name contains more terms.
Observed competitor metadata
Capture Notes, Ideas and Memos
OneNote describes capturing notes, ideas and memos in its subtitle.
The lesson: Capture is a concrete verb that can anchor a mobile story before the workspace grows.
Observed competitor metadata
Task manager & Reminders
Todoist names to-do lists and calendars, concentrating on a more bounded job.
The lesson: A flexible workspace can still introduce one bounded example. Breadth does not require a vague first action.
Intent candidates grounded in the listing—not fabricated search-volume or difficulty scores.
Visitor’s job: Save an idea quickly and retrieve it later.
Evidence: Notes appears in the name, but the opening images emphasise organised destinations.
Decision: Investigate this as a focused mobile entry point and confirm the demonstrated capture workflow.
Visitor’s job: Keep work and next actions in one place.
Evidence: The subtitle names project tracking and the wiki includes work areas.
Decision: Research project intent separately from personal journaling rather than treating all productivity traffic alike.
Visitor’s job: Use AI on existing information or create useful output.
Evidence: AI is present in the name; no AI interaction is visible in the first three stills.
Decision: Verify a current mobile feature, plan eligibility and user vocabulary before producing an AI-specific concept.
The unseen keyword field may already cover some of these terms. Build an evidence-backed keyword shortlist before making a metadata change.
These three displayed reviews were selected for calendar use, learning and portability. They date from 2021 and 2024. One complaint carries five stars, illustrating why star counts alone are not a reliable coding method; none proves a current defect.
Sample: 3 selected accounts from 8 displayed reviews. Dates: 29 July 2021–20 September 2024. No sentiment percentage is calculated.
20 September 2024 · 5/5 stars
“calendar view”
A 2024 reviewer valued calendar views and cross-device work, while describing old limitations.
What I’d investigate: Recruit people with a concrete planning job. Recheck offline and device behaviour rather than treating this historical account as current documentation.
Listing review source · Review ID 1174504292429 July 2021 · 5/5 stars
“learning curve”
A 2021 reviewer found templates helpful while learning the workspace.
What I’d investigate: Compare a simple starter example with a fully populated wiki; ask participants to explain their first two steps.
Listing review source · Review ID 763137853726 July 2024 · 5/5 stars
“PDF Export”
A 2024 reviewer described frustration with exporting their work despite a five-star rating.
What I’d investigate: Keep review text separate from stars, and verify portability expectations before making broad organisation promises.
Listing review source · Review ID 11537521292A displayed review can be old, unusually positive or internally inconsistent with its star rating. These accounts suggest questions; they do not establish current defects or typical customer experience. Use the Review Research Desk to keep evidence and interpretation separate.
A laptop illustration supports an unspecific life promise.
Deliverable: Lead with one actual supported mobile note or task action.
Creative brief and current-product checkPages and favourites show structure without a useful result.
Deliverable: Zoom into a recognisable item being captured or changed.
Creative brief and current-product checkNested links add another organisation view rather than momentum.
Deliverable: Complete the same supported note-to-task or retrieval story.
Creative brief and current-product checkDoes a mobile capture demonstration in frame one communicate a clearer reason to install than the illustration-led opening?
Check Apple’s current product page optimization guidance and custom product page guidance before configuring a test. Write your experiment brief.
1–3: thumbs down · 4–6: thumbs up and down · 7–10: thumbs up
The basics need a serious rethink.
Too many obvious things have been left unfinished.
There is a useful product here. The listing needs to show it.
Some basics work, but the opening wastes attention and under-explains the benefit.
There is usable creative here, but too much of the sales argument is left to the visitor.
Real strengths, undermined by meaningful gaps in the opening story or execution.
A clear, useful demonstration with specific refinements still needed.
The main promise is clear and supported. Refinement matters more than reinvention.
Clear positioning, thoughtful choices and very few loose ends.
An unusually clear, convincing storefront worth learning from.
An editorial verdict on the captured storefront, not a measured ASO score or an assessment of an agency’s private work.
No private analytics, search-rank dataset or internal keyword field was supplied. Review quotations are short excerpts; explanations are our summaries. App names and screenshots belong to their respective owners. We are not affiliated with Notion. Read our editorial methodology.
Your app. Your priorities.
Send your listing, market and the problem you want to solve. I’ll explain the scope and fee before work starts. Your budget should buy decisions, not a longer PDF.
Build a relevant keyword shortlist, plan your screenshot sequence or get help with the creative decisions.
