ASO AgencyProductivity · US iPhone listing
Does their ASO suck?
Listing creative score · first three captured iPhone screenshots
7/10Good. The product proof earns it.
Todoist earns its stronger score by showing input becoming structured work. That is actual product persuasion. It still piles small examples and unfamiliar markers onto tilted screens, then changes the task before the calendar payoff.
Gab’s verdict · 7/10Gabriel Machuret
One storefront, one language and a dated capture. This is an independent editorial audit, not a client case study.
Gab’s take · Five criteria. Two points each.
Turning typed or spoken input into a structured task is a concrete benefit. That earns its good score. The remaining job is making the notation and result easy to read. Improve readability and follow one task from capture through review into planning. Explain unfamiliar notation and access. It needs refinement, but the evidence does not justify pretending it has the same fundamental problems as an award-only introduction.
Fast task capture gives the opener a concrete benefit.
Speech and typed input visibly become structured tasks.
Tilted devices and several floating examples reduce readability.
Capture-to-planning is coherent but changes tasks before completion.
Structured parsing is specific; unfamiliar syntax needs explanation.
0: not earned · 1: useful but incomplete · 2: clearly demonstrated. Judged on the dated opening creative; public metadata provides context. These points assess creative execution, not private conversion or ranking performance. Read the scoring criteria · See all ten verdict levels
Inspect the numbered original, read the problem, then compare the proposed fix. The publisher’s creative stays unchanged.
What the visitor sees → what I’d change
Look at the original: Capture is shown as an action with recognizable task examples.
Why I’m flagging it: Awards and several sample tasks compete with the listening action.
Enlarge one authentic capture and its resulting structured task.
What the visitor sees → what I’d change
Look at the original: Several input examples expose the task syntax and resulting fields.
Why I’m flagging it: Projects, people and priority markers need interpretation.
Show one readable input with plainly labelled field outcomes.
What the visitor sees → what I’d change
Look at the original: A calendar view gives project work a time-based context.
Why I’m flagging it: The calendar introduces a different task instead of finishing the capture.
Carry the same task into its planning state and show relevant access context.
Proposed copy for discussion. These are not current listing fields or tested winners.
Observed listing
Task manager & Reminders
Proposed alternative
Capture tasks. Plan your day.
Name 30/30 · Subtitle 29/30 charactersThe candidate retains the specific category name while changing the subtitle from feature nouns to a simple sequence of jobs.
The tradeoff: It removes the explicit reminders term. Review search evidence and the private keyword field before adopting it; do not assume the more natural sentence will rank better.
Read the sequence from top to bottom on mobile, left to right on desktop. These are message-layout sketches, not screens from Todoist or tested results.
Proposed headline
Put this in the frame: One verified capture action with a short real task example.
Why it earns the space: Start with a familiar problem and an immediate action.
Proposed headline
Put this in the frame: One phrase turning into a date and a task, with no unexplained notation.
Why it earns the space: Make the parsing benefit legible to a newcomer.
Proposed headline
Put this in the frame: A current planning view with the relevant plan access clearly indicated.
Why it earns the space: Connect a calendar feature with a practical decision.
The test: Does a simpler parsing demonstration improve understanding and then conversion? The sketch gives the designer a direction; the actual product and access conditions decide what can ship.
Bring the listing. I’ll help you decide what to keep, what to fix and what to test.
Observed competitor metadata
Task remind, planner,countdown
TickTick also pairs task lists and calendar language in its name.
The lesson: The category nouns are not the differentiator. Todoist should explain its workflow with clearer product proof.
Observed competitor metadata
Organize your life
Things uses a short brand-led name and a broad organization subtitle.
The lesson: Todoist already gives more literal category context. There is no need to make every competitor match its naming strategy.
Observed competitor metadata
Capture Tasks & Set Reminders
Microsoft To Do emphasizes capture and reminders in its subtitle.
The lesson: Fast capture is a shared job. The demonstration must show why Todoist’s approach feels useful, without making an unsupported superiority claim.
Intent candidates grounded in the listing—not fabricated search-volume or difficulty scores.
Visitor’s job: Capture and organize work that needs doing.
Evidence: Both metadata fields and the first two frames support task management.
Decision: Preserve clear category coverage; avoid stuffing alternate spellings into visible copy.
Visitor’s job: Fit tasks into available time.
Evidence: Calendar appears in the name and the third screenshot.
Decision: Explore a planning-led creative for an appropriate audience, with entitlement checks.
Visitor’s job: Stop relying on memory for repeated commitments.
Evidence: The subtitle and a recent selected review mention reminders.
Decision: Use a verified recurring example. Do not turn a reviewer’s personal experience into a health-related claim.
The unseen keyword field may already cover some of these terms. Build an evidence-backed keyword shortlist before making a metadata change.
Three of the eight displayed reviews were selected to compare setup value, unpredictable work and everyday task organization. Their text is summarized individually; no frequency or market-wide satisfaction claim is inferred.
Sample: 3 selected accounts from 8 displayed reviews. Dates: 11 May 2024–16 August 2026. No sentiment percentage is calculated.
16 August 2026 · 5/5 stars
“takes a bit”
The reviewer values recurring reminders and flexible task views after an initial setup period.
What I’d investigate: Show the first useful outcome without pretending there is no learning curve.
Listing review source · Review ID 1443456972611 May 2024 · 2/5 stars
“prepare for Sunday”
An older review describes difficulty with date parsing and a task list that feels poorly suited to constantly changing work.
What I’d investigate: Test comprehension with an ambiguous phrase and a rescheduling scenario. Do not treat this as proof of a current parsing bug.
Listing review source · Review ID 1125682140618 September 2024 · 5/5 stars
“prioritize items”
The reviewer describes organizing work and personal routines while requesting more control over recurring-item visibility.
What I’d investigate: A personal organization story can be specific without suggesting the product solves every workflow equally well.
Listing review source · Review ID 11738931590A displayed review can be old, unusually positive or internally inconsistent with its star rating. These accounts suggest questions; they do not establish current defects or typical customer experience. Use the Review Research Desk to keep evidence and interpretation separate.
Awards and several sample tasks compete with the listening action.
Deliverable: Enlarge one authentic capture and its resulting structured task.
Creative brief and current-product checkProjects, people and priority markers need interpretation.
Deliverable: Show one readable input with plainly labelled supported field outcomes.
Creative brief and current-product checkThe calendar introduces a different task instead of finishing the capture.
Deliverable: Carry the same task into its supported planning state and show relevant access context.
Creative brief and current-product checkDoes a simpler parsing demonstration improve understanding and then conversion?
Check Apple’s current product page optimization guidance and custom product page guidance before configuring a test. Write your experiment brief.
1–3: thumbs down · 4–6: thumbs up and down · 7–10: thumbs up
The basics need a serious rethink.
Too many obvious things have been left unfinished.
There is a useful product here. The listing needs to show it.
Some basics work, but the opening wastes attention and under-explains the benefit.
There is usable creative here, but too much of the sales argument is left to the visitor.
Real strengths, undermined by meaningful gaps in the opening story or execution.
A clear, useful demonstration with specific refinements still needed.
The main promise is clear and supported. Refinement matters more than reinvention.
Clear positioning, thoughtful choices and very few loose ends.
An unusually clear, convincing storefront worth learning from.
An editorial verdict on the captured storefront, not a measured ASO score or an assessment of an agency’s private work.
No private analytics, search-rank dataset or internal keyword field was supplied. Review quotations are short excerpts; explanations are our summaries. App names and screenshots belong to their respective owners. We are not affiliated with Todoist. Read our editorial methodology.
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